In high school, I worked in the mall food court offering shoppers free cookie samples all day long.
In college, I spent my winter breaks back in that same mall, this time offering shoppers beef stick and cheese samples for a seasonal edible gift vendor.
During my first internship, I drove themed cookies and candies on behalf of movie studios to local TV stations to help get the word out on air about a new film.
It is safe to say that I am a professional at hawking free samples. Often, I would ask my bosses "why all the free stuff?"
It wasn't until my first year in the PR industry when a local news anchor told me "If we can eat it, it gets our attention" that I started to understand certain promotions can greatly benefit by a little sustenance.
For example, when we were promoting our client Subway's new Scrabble buy-and-win game, our broadcast story pitches were accompanied by sandwiches, cookies and Scrabble Boards (both in English and Spanish). And when our client Cachet Homes was offering free Lexuses to its new homebuyers as part of its "Live and Drive in Luxury" event, our broadcast story pitches were accompanied by cakes in the shape of cars.
We gave our broadcast targets something to chew on while reading our story ideas. In both cases, and in many more, the results were astounding.
So, any good stories of how you were able to use food in a fun way to help any of your promotions? Comment below.