Alas, no follow from @donnyosmond
Well, my birthday wish/social media experiment did not net out all the results I was hoping for. My ultimate goal was to create enough buzz on Twitter that Donny would follow me back as a birthday gift.
Through a variety of different tweets, including photos and videos, many of you helped in the process. But alas, no follow. My guess, he really isn’t the one managing his Twitter account. And that to me is where the issue is with many of these celebrity accounts.
Those of us working in the social media space are regularly telling our clients that they must be transparent if they choose to use social media. Engage with your followers, it is a great way to add a personality to the brand. We all have stories where we received a reply from a brand that we had been tweeting about. I was hoping to add the Donny story to my anecdotes about the power of Twitter.
So would it have really hurt Donny to follow me and send a quick happy birthday reply? Of course not. I’m not expecting to chat with him on a daily basis but if you are going to be in the space than I have an expectation that you are going to participate in it as well.
And speaking of participating, a special shout-out to those of you who joined in the effort. I appreciate it and am happy to return the favor!