This month I have written a series of #tipfortuesday blogs about Facebook! The first two blogs, Engage Me Facebook and Count me in Facebook discussed setting content calendars, the best days and times to post and the ever important question of how many times a day to post. This week I am going to talk about increasing engagement.
Of course every organization is different but these are general tips for helping to increase engagement on a Facebook page.
Ask questions! Ask tons of questions and fill in the blank questions are the best (and the most fun)!! One of the easiest things to do is find questions that apply to your industry specifically. But not every post has to be “industry” specific. Find national holidays or current events happening in your city that you can ask questions about. Plus you are looking for more engagement right? According to Buddy Media, fill in the blank posts receive nine times more comments than other posts!
Trivia and Contests! While there does not have to be an actual prize (although that does help), people love participating in trivia contests and they like to be right! Ask question (see above) about the history of your organization or about current events! Post a photo (remember photo posts get 120 percent more engagement) and ask a question about it!
Short and Sweet! Keep the posts on your page to no more than a couple of sentences! People do not want to read a story on your page. If there is a story you need to tell, house that someplace else (i.e. your website) and then post a teaser sentence or two with a link to the page for more information.
I would like to know what you have done that increases engagement on Facebook?