5 Seconds to Get My Attention Scott Davis
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New Hours 2
Recovery on Direct Mail Fail
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New HoursI received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours.

I immediately noticed the illustrations by Don Evenson.  I tried to figure out if I recognized any of the caricatures – but I didn’t.

I thought the layout of the direct mail piece was appealing.

The copy, however, is a bit lacking.  I guess this is when “errors and omissions” insurance can come into play for an advertising or PR agency.

Nowhere on the card does it say what business will have new hours!  Not even a return address.

Then I thought maybe it was sent as part of a teaser campaign.

But, it’s now June 1 and I still don’t know who is now closed on Sunday and Monday.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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