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Crisis Communication & Social Media
January 15, 2015
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#MediaMonday – Keven Ann Willey
January 19, 2015
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Tom Brady FBI predict that 2015 will be the year of social media.  I know what you’re thinking, hasn’t every year over the past 8 years or so been “the year?” Perhaps, but I think there will be even more classes taught on the professional use of social media, more articles written about the hottest trends of social media and even more blog posts about good and bad ways brands use social media.

Case in point. Here’s my blog post on different ways to use social media.  And since this is conference championship weekend, I’m going to use the NFL and the different ways that teams and players use the different platforms:

  • Using it for statements: Earlier this week, the Denver Broncos announced the firing of their head coach John Fox. Later that day, several Broncos players took to Twitter to react to the news. I was shocked by their reactions. Sure, they didn’t want to see their coach go, but to take to Twitter to make an official ‘statement’ surprised me.
  • Using it to clarify remarks: Retired NFL player Ray Lewis made a few critical statements about Tom Brady this week regarding the tuck rule.  Instead of responding to the comments, Tom Brady simply said “everyone has an opinion,” and left it at that.  Then, Lewis took to his Twitter to ‘clarify’ his remarks. What, no interview for an apology?
  • Using it for fun: Speaking of Tom Brady (as I usually do) – I’ve said it before, and I’ll say it again. Tom Brady has won Facebook.  His Facebook page keeps me highly entertained with posts ranging from a little pre-game taunting to the best #ThrowbackThursdays to making fun of himself, he (and his team) surely know how to play the game – both on and off the field.
  • Using it to keep your fans updated: And then you have your teams, like the Arizona Cardinals, who use Facebook and Twitter to keep fans updated with off season news, in game updates, etc.

I think that this year will be the year that each platform will be further defined by what works best for them. Maybe Twitter is best for ‘official’ statements, whereas Facebook should be more ‘fun’.

What are trends that you are noticing on  social? And, keeping with the theme, any NFL teams or players you think are doing a great or not-so-great job? Let me know!

Kelly Potts
Kelly Potts
A former HMA Public Relations employee.

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