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This morning I had the pleasure of toasting a warm cup of Joe to Annalyn Censky – an Arizona Republic intern turned Phoenix Business Journal intern turned ANGLES Public Relations practitioner turned CNN Money associate producer!

I wanted to meet with Annalyn – first and foremost – to wish her well. I got to know her during her days at the Arizona Republic and Phoenix Business Journal, where we worked on about half a dozen stories together. But, I also wanted to pick her brain as she is somewhat unique in today’s world…someone with a job in public relations/communications going back into the journalism.

In the past two weeks alone, the Tribune lost one of its most respected journalists – Le Templar – to corporate communications/public relations, and former Phoenix Woman publisher Kristine Hedlund jumped onto the Phoenix Diamondbacks communications team. And this is on the heels of one of the best bookers around – Tiffany Jarratt – made the move from FOX 10 to Rose & Allyn Public Relations. And just a year or so removed from Arizona Business Magazine’s Greg Sexton moving over to public relations as well. And the list goes on…even indy practitioner Charlotte Shaff was once in traditional broadcast media.

So, I asked her, why make the move back into journalism? And how did you even go about it in this day and age.

Turns out, her ability to build relationships – one of the things that made her such a fabulous print reporter and public relations practitioner these past few years – was to “blame” (for us losing her, that is).

Between her local internships and work at ANGLES, you see, she also interned at Fortune Small Business. Although now defunct, she built solid relationships with her editors, many of whom moved over to CNN and CNN Money in recent months. When an entry-level position with CNN Money came available, her former editors – and the chance to live in New York City in her 20s working for the most popular financial channel and website in the nation – came-a-calling.

So, would you have had the courage to make this bold a move – both across the nation and back into traditional media? Sound off!

Also, would love to have comments from those mentioned in the story and others who have made move from “media” to other communications realms – why, how, was it what you thought it would be? Comment below.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

4 Comments

  1. Amanda Worthy says:

    Congrats Annalyn!

  2. Le Templar says:

    I haven’t quite made the switch yet from journalism to communications. But I can say that I believe I will bring the same values and many of my same skill sets to the new job when I start next week. At the same time, this is a great opportunity to challenge myself in new ways. Finally, as Annalyn’s example illustrates, I believe there will be journalism opportunities available to me should I decide to go back somewhere down the road. Unlike what might have happened in the past, I think I will have more choices, not less, based on how news will be gathered and shared in the future.

  3. Congrats Annalyn. What an amazing opportunity for you.

    I think this demonstrates the flexibility that all of us have now in the communications industry. Writing, relationship building, networking — all valuable skills no matter what part of the industry you’re working in.

  4. Tiffany Jarratt says:

    What a nice shout out! There is life after television and sometimes I miss it but I am happy I made the switch. I enjoy the other side. I feel I am growing and learning so much more. I have great passion for journalism and the news world, but I feel I am getting the best of both world working at Rose & Allyn. The first week I started I thought wow this is different and quite a bit slower but now there is never a dull moment. In PR things are always changing and I love it!

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