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In the United States, the chances of having a meeting or a hotel room on the “13th floor of a building are somewhat remote.
The 13th Floor designation is often omitted because the number 13 is considered by some to be unlucky. It’s a custom that apparently dates back to 1939.
Well, that’s not the case in Dubai, sight of the recent Public Relations Global Network (PRGN) meetings, where there are hundreds of skyscrapers and I was assigned room 1306 at the Jumeirah Emirates Towers.
Well I’m not overly superstitious and have often heard and said, “you create your own luck.”
- Not pitching a live remote on election-day.
- Not disseminating a news release on a Friday afternoon.
- Understaffing a special event.
- Not planning for a crisis.
- Ignoring ideas during brainstorming.
- Hoarding thanks for client successes.
- Not knowing your elevator speech.
- Not following up a meeting with an e-mail or written thank you note.
What other “superstitions” are there that create “bad” luck?