Content is King but Context is God

Photo Credit: http://www.grahamjones.co.uk/2014/multimedia/infographics/the-power-of-visual-content.html
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Photo Credit: Big Omaha/Malone & Company https://www.flickr.com/photos/38190880@N06/5715733191

Photo Credit: Big Omaha/Malone & Company https://www.flickr.com/photos/38190880@N06/5715733191

As my favorite character, Scott Nevins, from my beloved People’s Couch (watch it, people, seriously) would say: YAAAAAAAS!!!

Apparently, the line is used 24/7 in some circles, but I only just heard it during a client brainstorm session a few weeks back, so the shine is still on this little penny for me.

It’s really an update to Bill Gates’ famous “Content is King” writings back in the day.

The concept is simple: we all have to create, curate and push out content for what feels like a million different places (newspapers, Facebook, Snapchat, LinkedIn, Instagram, Website, Twitter, magazines, television, radio, et. al.) in today’s day and age. But, what is the point of any of it if we do it in the wrong spaces? To the wrong people? And in the wrong tone?

How and why we stay or publish things in the places we do still matters.

But how can one get it right – customizing conversations and content in the right contexts – when there is already so much else to do in a day?

Here are some great tips from Gary Vaynerchuk, on how to get started. Great food for thought.

(Bonus points if you know what he did before getting into the social world….wine! It was wine! No, seriously, his family business was The Wine Library. How cool is that?)

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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