#MediaMonday – Doug Towne
November 14, 2016
Check the Facts, Please
November 16, 2016
Show all

Connect to SuccessCommunity relations activities come in all shapes, sizes, languages and geographic locations.

At the recent Public Relations Global Network (PRGN) meetings held in Lisbon, Portugal, I learned what the U.S. Embassy there is doing to connect with the local community.

In addition to the “traditional diplomacy” efforts involving country-to-country communication, the office had undertaken a “public diplomacy” mission to expand economic opportunities for women in that country.  It’s also seen as a way to promote gender equality.

Robert Sherman, the U.S. Ambassador to Portugal, is leading the effort known as “Connect to Success.”

The program includes:

  • A year-long corporate mentoring program matching executives from large U.S. corporations in Portugal with emerging female entrepreneurs,
  • A semester-long consulting program in which women-owned businesses can get specific business challenges addressed in real time by select teams of MBA and masters students, and
  • Free workshops for women business-owners to improve their business skills, including leadership and self-confidence.

Facebook  is the major platform used by the program to communicate events, highlight participating companies and build its presence in Portugal.

So far, “Connect to Success” has had more than 700 participants.  It’s an effective community relations program that one might not normally associate with U.S. Embassy operations.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

Leave a Reply

Your email address will not be published. Required fields are marked *