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HOLLYWOOD, Calif. – Celebrity social media accounts have fallen silent today as Alicia Keys, Lady Gaga, Daphne Guinness, Janelle Monáe, David LaChapelle, Elijah Wood, Kim Kardashian, Justin Timberlake, Khloe Kardashian, The Buried Life, Jay Sean, Swiss Beatz, Serena Williams, Bronson Pelletier, Jennifer Hudson, Kimberly Cole, Ryan Seacrest and Usher have all died in an AIDS-related incident.

No, not really, but these celebrities have partnered with Keep a Child Alive for the Digital Life Sacrifice campaign in order to raise $1 million for AIDS care in Africa and India.

The celebrities have committed themselves to a social media blackout today, World AIDS Day, by staging digital deaths online, maintaining their silence until they have raised that $1 million. Those interested in donating to the cause can text message one of the celebrities’ first names to 90999 to help bring their digital life back for a donation of $10.

I (Beth, that is) think this is a great way for this group to use their celebrity to engage social media users (read: younger generations not usually involved in “causes”) and use their status for a good cause. I do realize celebrities contribute to charities every day, but I think this is a creative way to draw attention to a problem of still-epic proportions. Hopefully they will raise more than their $1 million goal.

What do you think about this campaign? Would you contribute money to bring celebrities back to (digital) life?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. I absolutely, postively love the organization and want them to raise millions upon millions. I am also an absolutely, positively huge proponent of the potential power of social media. But, a tiny part of me sort of wants the world to be okay if these celebs “die” on Twitter. Is that bad? For some reason, I feel it it works, their egos will become so huge that they literally explode. Oh wait, if that happened then we have helped AIDS and the world at large. Hee hee. Ain’t I a stinker?

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