February 7, 2017

Beyoncé is Pregnant! Let’s Promote Our Brand?

Beyonce is pregnant--with twins!! Besides fans and celebrities reacting, brands did too...and it was weird. [Click below for more]
January 20, 2017

Presidential Social Media

This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
January 18, 2017

Streamline Your Brand: Tidy Up Your LinkedIn

What better way to begin the New Year by marketing a new you or simply spiffing up the old you. Let’s face it; you’re great so it’s time your LinkedIn profile reflects that. [Click below for more]
January 12, 2017

How to Blog Well

HMA's blog was recently named 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications, but how did we get here? Sara explains. [Click below for more]
December 7, 2016

Instagram for Business

Instagram's new business profiles have flown pretty under the radar even though the features were released months ago. Has your business made the switch? If not, it should.
November 3, 2016

People Are Mad About Cups…Again: Part I

November 1st usually means something very special to Starbucks lovers...red cup season! This year though, Nov. 1st means green cups season (until Nov. 10th), and some people are very heated. [Click below for more]
October 28, 2016

Go Live With That Video

Live streaming is changing the game of traditional video. Not only does it increase engagement, but there are also different rules that should be applied to live video than something that is just uploaded to YouTube. [Click below for more]
October 6, 2016

Put the Phone Down – Physical Products Made For Apps

We spend too much time on our phones. Google it—there are tons of articles about it. But more recently, I think we’re going to start seeing a shift in using our phones less, and I think it most notably came with the launch of Pokémon Go. [Click below for more]