February 4, 2016
#DadDo Pantene Brand Experience Super Bowl Campaign

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
January 12, 2016
Rules for Hashtags

The Rules for Hashtags

Earlier this week, David Landis, our Public Relations Global Network (PRGN) partner in San Francisco shared a post from Guerrilla Marketing on Twitter titled 5 Hashtag […]
January 7, 2016
MAM Today Show

Making a Murderer and Netflix Broke the Internet- Again

A few weeks ago, I wrote a blog post on After the recent release of the Netflix original docu-series, Making a Murderer, I have to applaud […]
January 6, 2016
The Castle Group

How to Pitch on Instagram

The “Instagram Pitch,” have you tried it? For some organizations, online media relations is just as important as traditional media relations, making outreach to bloggers part […]
November 18, 2015
Photo credit: www.facebook.com/JewishInSanDiego/photos

Does the #RedCup Define the Holidays?

I thought long and hard about whether I was going to weigh-in on the great #RedCup debate of 2015.  I was attending a PRSA conference in […]
November 5, 2015
Twitter heart

I Literally HEART Twitter

Earlier this week, Shelby asked us if we noticed the new “heart” on Twitter. Since, as most of you know (or perhaps could tell from my […]
October 14, 2015
Photo Credit: Mashable

How does this post make you feel?

Last week, Facebook continued the streak of listening to its users with the release of the Facebook Reactions feature. Now when scrolling through your news feed, […]
October 8, 2015
Sitewire Social Media Video presentation Hosted by Arizona State University Alumni Association

Your video can go viral

There are 300 hours of video uploaded every minute to YouTube. If that wasn’t shocking enough, the amount of native video uploads to Facebook surpasses that […]
September 17, 2015

We might not know the whole story

I have a few personal rules about what I will and won’t post on my social media accounts.  I’ll remind you to get out to vote, […]