April 5, 2016
Developing a Social Media Strategy

Developing a Social Media Strategy

Do you want to increase the engagement with your fans and followers on social media? Are you ready to be more consistent with your social media […]
March 29, 2016
social media management tips

Social Media Management Tips

We often have the conversation in the office about how managing a social media account for a brand is much different from managing a personal account. […]
March 24, 2016
Global Social Media

Freedom To Use Social Media?

We’re all pretty aware that social media has unlocked the window into a new – now routine -- way of communicating. Its impact has been global […]
March 10, 2016
Whole Foods Pre-Peeled Oranges

Crisis Communications – Responding vs Reacting

Earlier this week I heard about Whole Foods being under fire for selling whole pre-peeled oranges in plastic containers. Very quickly, as a result of social […]
February 4, 2016
#DadDo Pantene Brand Experience Super Bowl Campaign

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
January 12, 2016
Rules for Hashtags

The Rules for Hashtags

Earlier this week, David Landis, our Public Relations Global Network (PRGN) partner in San Francisco shared a post from Guerrilla Marketing on Twitter titled 5 Hashtag […]
January 7, 2016
MAM Today Show

Making a Murderer and Netflix Broke the Internet- Again

A few weeks ago, I wrote a blog post on After the recent release of the Netflix original docu-series, Making a Murderer, I have to applaud […]
January 6, 2016
The Castle Group

How to Pitch on Instagram

The “Instagram Pitch,” have you tried it? For some organizations, online media relations is just as important as traditional media relations, making outreach to bloggers part […]
November 18, 2015
Photo credit: www.facebook.com/JewishInSanDiego/photos

Does the #RedCup Define the Holidays?

I thought long and hard about whether I was going to weigh-in on the great #RedCup debate of 2015.  I was attending a PRSA conference in […]