January 18, 2017

Streamline Your Brand: Tidy Up Your LinkedIn

What better way to begin the New Year by marketing a new you or simply spiffing up the old you. Let’s face it; you’re great so it’s time your LinkedIn profile reflects that. [Click below for more]
January 12, 2017

How to Blog Well

HMA's blog was recently named 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications, but how did we get here? Sara explains. [Click below for more]
December 7, 2016

Instagram for Business

Instagram's new business profiles have flown pretty under the radar even though the features were released months ago. Has your business made the switch? If not, it should.
November 3, 2016

People Are Mad About Cups…Again: Part I

November 1st usually means something very special to Starbucks lovers...red cup season! This year though, Nov. 1st means green cups season (until Nov. 10th), and some people are very heated. [Click below for more]
October 28, 2016

Go Live With That Video

Live streaming is changing the game of traditional video. Not only does it increase engagement, but there are also different rules that should be applied to live video than something that is just uploaded to YouTube. [Click below for more]
October 6, 2016

Put the Phone Down – Physical Products Made For Apps

We spend too much time on our phones. Google it—there are tons of articles about it. But more recently, I think we’re going to start seeing a shift in using our phones less, and I think it most notably came with the launch of Pokémon Go. [Click below for more]
September 16, 2016

Apple’s Weird (or Interesting?) Take on Social Media

As most of us probably know, Apple held its annual launch event last week where they announced what we can expect in their technology for the next year. This year’s launch included the unveiling of the iPhone 7, which was a bit more exciting than the launch that introduces the “S” version of past year’s phone. But that wasn’t what caught Sara’s eye in our office – instead, she zeroed in on their social media footprint during the launch. Click the link to read the interesting strategy she noticed from the Apple brand.
September 6, 2016

YouTube Demonetizing Videos…But is it Censorship?

If you’ve been on YouTube lately, you might have seen an influx of videos claiming YouTube is censoring material. Censorship, however, may not be the correct descriptor for what’s happening. So what is happening? [Click below for more].
August 31, 2016

Disaster Hits, Time to Check in On Facebook

I know Facebook has the feature to check in as “safe” during a disaster—I think I first saw it in use during the Paris attacks last November—but I have never seen a governmental organization urging its citizens to check in this way. It makes sense I guess. Actually call your loved ones like your mom, dad, sister, brother, significant other, and then check in to let the rest of the world know you’re ok. To read this full post, click the link. And be sure to share what you think about this process.