June 7, 2016
Photo Credit: http://www.grahamjones.co.uk/2014/multimedia/infographics/the-power-of-visual-content.html

Visual Revolution

Q:  Does anyone remember what a Kodak Moment was? A:  It was the pre-historic version of today’s Shapchat. Shana Glickfield, a partner with the Beekeeper Group, […]
April 6, 2016
Messenger for Business Takes Off

Messenger for Business Takes Off

Four years ago I posted a blog about KLM Royal Dutch Airlines and the company’s great approach to connecting with its customers. The Netherlands-headquartered airline has […]
April 5, 2016
Developing a Social Media Strategy

Developing a Social Media Strategy

Do you want to increase the engagement with your fans and followers on social media? Are you ready to be more consistent with your social media […]
March 29, 2016
social media management tips

Social Media Management Tips

We often have the conversation in the office about how managing a social media account for a brand is much different from managing a personal account. […]
March 24, 2016
Global Social Media

Freedom To Use Social Media?

We’re all pretty aware that social media has unlocked the window into a new – now routine -- way of communicating. Its impact has been global […]
March 10, 2016
Whole Foods Pre-Peeled Oranges

Crisis Communications – Responding vs Reacting

Earlier this week I heard about Whole Foods being under fire for selling whole pre-peeled oranges in plastic containers. Very quickly, as a result of social […]
February 4, 2016
#DadDo Pantene Brand Experience Super Bowl Campaign

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
January 12, 2016
Rules for Hashtags

The Rules for Hashtags

Earlier this week, David Landis, our Public Relations Global Network (PRGN) partner in San Francisco shared a post from Guerrilla Marketing on Twitter titled 5 Hashtag […]
January 7, 2016
MAM Today Show

Making a Murderer and Netflix Broke the Internet- Again

A few weeks ago, I wrote a blog post on After the recent release of the Netflix original docu-series, Making a Murderer, I have to applaud […]