November 3, 2016

People Are Mad About Cups…Again: Part I

November 1st usually means something very special to Starbucks lovers...red cup season! This year though, Nov. 1st means green cups season (until Nov. 10th), and some people are very heated. [Click below for more]
October 28, 2016

Go Live With That Video

Live streaming is changing the game of traditional video. Not only does it increase engagement, but there are also different rules that should be applied to live video than something that is just uploaded to YouTube. [Click below for more]
October 6, 2016

Put the Phone Down – Physical Products Made For Apps

We spend too much time on our phones. Google it—there are tons of articles about it. But more recently, I think we’re going to start seeing a shift in using our phones less, and I think it most notably came with the launch of Pokémon Go. [Click below for more]
September 16, 2016

Apple’s Weird (or Interesting?) Take on Social Media

As most of us probably know, Apple held its annual launch event last week where they announced what we can expect in their technology for the next year. This year’s launch included the unveiling of the iPhone 7, which was a bit more exciting than the launch that introduces the “S” version of past year’s phone. But that wasn’t what caught Sara’s eye in our office – instead, she zeroed in on their social media footprint during the launch. Click the link to read the interesting strategy she noticed from the Apple brand.
September 6, 2016

YouTube Demonetizing Videos…But is it Censorship?

If you’ve been on YouTube lately, you might have seen an influx of videos claiming YouTube is censoring material. Censorship, however, may not be the correct descriptor for what’s happening. So what is happening? [Click below for more].
August 31, 2016

Disaster Hits, Time to Check in On Facebook

I know Facebook has the feature to check in as “safe” during a disaster—I think I first saw it in use during the Paris attacks last November—but I have never seen a governmental organization urging its citizens to check in this way. It makes sense I guess. Actually call your loved ones like your mom, dad, sister, brother, significant other, and then check in to let the rest of the world know you’re ok. To read this full post, click the link. And be sure to share what you think about this process.
August 4, 2016

The New Snapchat: Instagram

Instagram recently released its newest feature: Instagram Stories. It allows Instagram users to post a photo or short video that will disappear after 24 hours. Sound […]
July 15, 2016

What’s Changed in the #PR Industry

I’ve been talking to job candidates these past couple days. And almost all of them commented on the fact that I’ve been with HMA for 23 years. (Shows they read our blog!). And without fail, they all asked me to expand upon what I said about technology.
June 16, 2016

Improve a Social Presence with Big Data

I just discovered GlobalWebIndex, and I must say if you’re in charge of social media management or social media marketing then I hope you’ve bookmarked its blog (and, of course, ours, too!). GWI is the world’s largest study on the digital consumer. It’s more important than ever to understand the digital consumer because the competition for a brand to win an audience’s attention is steep. According to WGI, in the past 30 days, 97 percent of online adults aged 16-64 say they have visited or used a social network. A brand could construct the most engaging, compelling, attention-grabbing content, but if it doesn’t understand then audience then that brilliant post or tweet will dissipate into the internet’s black hole. When I first wanted to write a blog post about how to improve a social media presence, I had a different plan for the direction I wanted to take. Click below for more.
June 8, 2016

Content is King but Context is God

As my favorite character, Scott Nevins, from my beloved People’s Couch (watch it, people, seriously) would say: YAAAAAAAS!!! Apparently, the line is used 24/7 in some […]