PR in a Tabloid World

July 14, 2016

The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
July 12, 2016
Lucky 2 with Ali Hand

Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
June 9, 2016
Press Freedom 2

Where Is The Freedom of Press?

Where is the most press-freedom in the world? This map from Washington, D.C.'s Newseum shows which countries have a free press (green), which are semi-free (yellow) […]
June 2, 2016
New Hours 2

Recovery on Direct Mail Fail

Look what finally arrived in my mailbox! Yep – my direct-mail mystery has been solved. Proofreaders have notched a victory, even after the original was sent […]
May 26, 2016
Most interesting man_0001 (1)

Most Interesting Man in the World

I venture to guess that all of us have seen either a television or print ad featuring “the most interesting man in the world” promoting Dos […]
May 4, 2016
Lemonade Beyonce Public Relations

Making Up Your Own PR – When Life Gives You Lemons

Beyoncé is back at it again, making her own news, this time with the release of her album, Lemonade, a little more than a week ago.  […]
March 18, 2016
To Cheerios, A Picture is Worth a Thousand Words Credit Cheerios Pinterest

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]
March 16, 2016
Trump Vs Media - Photo via:

Is The Media Good or Bad?

It seems everything I read provides conflicting accounts of the media. Holly Holm, who knocked out Ronda Rousey in a November UFC women’s bantamweight championship fight, […]
March 11, 2016
Phoenix Business Journal and Rachel Brockway PRSA Phoenix

Phoenix PRSA with Phoenix Business Journal #AllAboutBusiness Brunch Delivers

Did you miss the amazing PRSA Phoenix media brunch featuring all things Phoenix Business Journal? So busy tweeting away about the great content while at the brunch […]
January 27, 2016
The Goldbergs

The Goldbergs’ Approach to Media Relations

It always cracks me up when, during a new business meeting, the prospect says all they want is to be on Oprah.  Or in the Wall […]