PR in a Tabloid World

August 30, 2016
Emmy Pics to use

And the Nominees Are…

Last night, during a swanky affair hosted by The Camby in Phoenix (as well as at sister celebrations across our region in Tucson, Salt Lake City, Flagstaff and Albuquerque), our chapter announced the 2016 Rocky Mountain Emmy nominees, the best and brightest in their field, each of whom are now eligible to take home the coveted Emmy Award at the 2016 Rocky Mountain Emmy Gala, taking place on Saturday, October 8 at the Talking Stick Resort in Scottsdale and hosted by comedian and actor David Koechner. Click the link to see the full list of nominees!
August 24, 2016
Live Shot

Informalization of Live Reports

The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.
July 26, 2016
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In Like Flint

A few weeks ago, Abbie and I happened to both be working remotely from our respective homes over the weekend. Happy to get my project in to her for review, I noted in an email that the data was “in like Flint,” a slang term I love to use whenever I complete a task or get something important done lighting fast. Abbie’s response knocked my socks off.
July 14, 2016
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The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
July 12, 2016
Lucky 2 with Ali Hand

Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
June 9, 2016
Press Freedom 2

Where Is The Freedom of Press?

Where is the most press-freedom in the world? This map from Washington, D.C.'s Newseum shows which countries have a free press (green), which are semi-free (yellow) […]
June 2, 2016
New Hours 2

Recovery on Direct Mail Fail

Look what finally arrived in my mailbox! Yep – my direct-mail mystery has been solved. Proofreaders have notched a victory, even after the original was sent […]
May 26, 2016
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Most Interesting Man in the World

I venture to guess that all of us have seen either a television or print ad featuring “the most interesting man in the world” promoting Dos […]
May 4, 2016
Lemonade Beyonce Public Relations

Making Up Your Own PR – When Life Gives You Lemons

Beyoncé is back at it again, making her own news, this time with the release of her album, Lemonade, a little more than a week ago.  […]
March 18, 2016
To Cheerios, A Picture is Worth a Thousand Words Credit Cheerios Pinterest

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]