PR Observations and Preferences

May 6, 2016
Photo via Pamela Crouch

Brands can be Influencers, too

If you think brands can’t have the same swaying power as media and industry experts, you should think again. Content marketing is used just about everywhere […]
May 5, 2016

Top 12 Things

I’ve been working on two pretty intense RFPs the last couple weeks.  You know the kind where you spend equal amounts of time worrying about filling […]
May 3, 2016

What Threatens PR?

While having lunch with a colleague recently, he asked me:  “What do you see as the biggest threat to PR?” After a few moments of thought, […]
March 18, 2016
To Cheerios, A Picture is Worth a Thousand Words Credit Cheerios Pinterest

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]
February 4, 2016
#DadDo Pantene Brand Experience Super Bowl Campaign

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
February 2, 2016
Cornhole - Business on the Golf Course

Business on the Golf Course

Has the five-to-six hour round of golf become too long? I’m seeing more and more where organizations are turning to something other than the annual golf […]
January 13, 2016
Benefits of Media Relations

Benefits of Media Relations

Public relations practitioners across the globe understand the effectiveness of media relations. Many brands they work for understand that the benefits of media relations are important […]
December 18, 2015
What is your dream 2016 PR Campaign

What is your dream 2016 PR Campaign?

We’ve got a seemingly simple question to pose to our fellow public relations and marketing communications friends today: If you could work on ANY public relations […]
December 17, 2015
Star Wars Branding

May the PR Force Be With You

“A long time ago in a galaxy far, far away…” or perhaps tomorrow…. The new Star Wars movie is opening (as if you didn’t know) and […]
November 24, 2015
NAU Parking Ticket 2

Mainstream Jargon?

It seems the law enforcement and legal industries have the hardest time in doing that.  But in the pre-printed information we receive from law enforcement entities […]