PR Observations and Preferences

October 6, 2015
AZIMA Content Marketing

A Content Marketing Refresher

I attended the AZIMA content marketing workshop last week. Admittedly, I was hoping for a deeper dive into the concept, but still walked away with some […]
September 24, 2015
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Attorneys Can Find Benefit Building Their Online Brand

For years, attorneys have been publishing a steady stream of client alerts, newsletters, articles and other forms of content.  And there is ample evidence that (State […]
September 23, 2015
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Pay to Meet

When a company is in a crisis situation and it calls to meet with a PR agency, the agency should be compensated in advance for the […]
September 22, 2015
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2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015
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Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
September 17, 2015
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We might not know the whole story

I have a few personal rules about what I will and won’t post on my social media accounts.  I’ll remind you to get out to vote, […]
September 15, 2015
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Learning from Mistakes…or Not

It was announced this week that NBC has tapped Arnold Schwarzenegger to replace Donald Trump as host of the Celebrity Apprentice. Trump, as many folks know, […]
September 2, 2015
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Is hiring a #PR firm worth it?

There’s nothing I like more (said very sarcastically) than reading an article on why hiring a PR firm isn’t worth the expense.  It’s not that I […]
August 13, 2015
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I Love You Too, Mr. Jones

Yesterday, I came across a blog post, Writer responds 'I love you' to PR pitches, from Ragan.com, by Russell Working, that was so interesting I actually […]
August 11, 2015
M&M Brand Promise

M&Ms Brand Promise

I was traveling the past couple weeks and wanted to send a small token of appreciation to one of the friends I stayed with.  I know […]