September 13, 2016

Car Logo is Driving Energy

Corporate symbols can mean different things, changing as often as the weather changes. Click the link to read more, with one very famous example.
September 9, 2016

PRSA Phoenix Copper Anvil Award Rewind

Miss the 2016 PRSA Phoenix Copper Anvil Awards - for shame! Earning a Copper Anvil Award – or the similarly coveted Copper Anvil Award of Merit – is regarded as one of the highest honors for Arizona #PR practitioners. Over the years, the Copper Anvil Awards have recognized hundreds of winning programs throughout the state that have solved problems, changed opinions and created business opportunities. It's also one of the best PR par-tays of the year. Click the link to read all about it - and see photos highlighting the evening's honorees and party go-ers!
September 8, 2016

A PR Guy Invented the To-Do List

I’m a big fan of to-do lists.  I’m just not very good at checking things off my to-do list.  My first boss in my first job […]
September 7, 2016

Sign-In Please

There might be nothing as ridiculous as campaign ads. The TV spots we have been subjected to are awful. They usually focus on why we should not vote for someone rather than why we SHOULD vote for a candidate and rarely is a realistic solution to a problem even mentioned. Want to read the rest of Scott's thoughts on this topic? Click the link!
September 1, 2016

Pokemon A No Go

Imagine my shock and surprise when I found out that Discovery Green Park in downtown Houston is asking for all Pokémon Go related times be remove from the park. I first read about it in a Houston Press article titled Discovery Green Officials Removing Everything Pokemon Go-Related. After reading this article I was simply blown away by the comments from Discovery Green President Barry Mandel, including comments about safety, cost and security.
August 25, 2016

#FindYourPark Centennial Celebration – A #Communications Case Study

The National Park Service PR team knocked it out of the park leading up to the big 100th anniversary celebration. To see how and what they did, click on the link to read on.
August 24, 2016

Informalization of Live Reports

The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.
July 22, 2016

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016

The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?
July 14, 2016

The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.