July 14, 2016

The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
July 12, 2016

Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
June 2, 2016

Recovery on Direct Mail Fail

Look what finally arrived in my mailbox! Yep – my direct-mail mystery has been solved. Proofreaders have notched a victory, even after the original was sent […]
June 1, 2016

Direct Mail Fail

I received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours. I immediately noticed the […]
May 6, 2016

Brands can be Influencers, too

If you think brands can’t have the same swaying power as media and industry experts, you should think again. Content marketing is used just about everywhere […]
May 5, 2016

Top 12 Things

I’ve been working on two pretty intense RFPs the last couple weeks.  You know the kind where you spend equal amounts of time worrying about filling […]
May 3, 2016

What Threatens PR?

While having lunch with a colleague recently, he asked me:  “What do you see as the biggest threat to PR?” After a few moments of thought, […]
March 18, 2016

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]
February 4, 2016

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
February 2, 2016

Business on the Golf Course

Has the five-to-six hour round of golf become too long? I’m seeing more and more where organizations are turning to something other than the annual golf […]