December 16, 2016

Singing Second

Scott writes about why it's generally better to be second or even last in the professional world. [Click below for more]
December 15, 2016

A Word By Any Other Name Wouldn’t Sound As Sweet

Are your headlines and subject lines attention-grabbing? See Rachel's blog post today for HMA's top 16 most eye-catching blog headlines this year. [Click below for more]
December 14, 2016

Work Hard, Play Hard

In the three weeks I’ve been at HMA, I’ve realized that holiday parties are not only a fun but necessary workplace tradition that all companies should uphold. [Click below for more]
November 18, 2016

Public Relations for Unusual Campaigns that Rock

HubSpot created a list of 14 unusual ad campaigns that were unique and effective. Rachel shares which are her faves. What do you think should be added?
November 1, 2016

From Indianapolis with Love – Recapping #PRSAICON

Last week, Alison had the honor of joining several delegates from PRSA Phoenix – not to mention friends from agencies and brands across the globe – at her first-ever PRSA International Conference. Today, she shares all the best soundbites, advice and lessons learned from the event. Click the link for all the details.
October 20, 2016

Don’t Take My Newspaper Away

Earlier this week multiple people in Rachel's circle posted an article from POLITICO Magazine, “What If the Newspaper Industry Made a Colossal Mistake?” on Facebook. As someone who still enjoys reading a physical newspaper, she had to chime in. Click the link to read her thoughts and share your own.
October 14, 2016

Cut ‘Em Off

As a high school football official, I have the opportunity to referee two or three high school football games each week. [Click below for more]
September 21, 2016

What PR Pros Could Learn from Survivor

Alison – a long-time Survivor fan girl – was inspired by PRGN agency partner Buchanan Public Relation’s recent blog post detailing some of the key characteristics shared by successful “Survivor” players and PR professionals. She shares theirs in this link – and adds a few of her own.
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
September 14, 2016

The Media on Media

Abbie came across an article about a month ago in New York magazine detailing the results of a survey of 113 colleagues working in print, television, and digital media, “asking that they use the opportunity to air their grievances and bare their souls.” She shares some of their responses – as well as her own. Click on the link to read the entire post, and would love you to share your thoughts as well.