PR Observations and Preferences

July 22, 2016
Seated l-to-r:  Jay Rosen, Hari Sreenivasan, John Herman, Melissa Bell.

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016
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The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?
July 14, 2016
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The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
July 12, 2016
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Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
June 2, 2016
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Recovery on Direct Mail Fail

Look what finally arrived in my mailbox! Yep – my direct-mail mystery has been solved. Proofreaders have notched a victory, even after the original was sent […]
June 1, 2016
New Hours

Direct Mail Fail

I received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours. I immediately noticed the […]
May 6, 2016
Photo via Pamela Crouch https://twitter.com/pccrouch/status/723570833319325696

Brands can be Influencers, too

If you think brands can’t have the same swaying power as media and industry experts, you should think again. Content marketing is used just about everywhere […]
May 5, 2016
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Top 12 Things

I’ve been working on two pretty intense RFPs the last couple weeks.  You know the kind where you spend equal amounts of time worrying about filling […]
May 3, 2016
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What Threatens PR?

While having lunch with a colleague recently, he asked me:  “What do you see as the biggest threat to PR?” After a few moments of thought, […]
March 18, 2016
To Cheerios, A Picture is Worth a Thousand Words Credit Cheerios Pinterest

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]