September 21, 2016

What PR Pros Could Learn from Survivor

Alison – a long-time Survivor fan girl – was inspired by PRGN agency partner Buchanan Public Relation’s recent blog post detailing some of the key characteristics shared by successful “Survivor” players and PR professionals. She shares theirs in this link – and adds a few of her own.
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
September 14, 2016

The Media on Media

Abbie came across an article about a month ago in New York magazine detailing the results of a survey of 113 colleagues working in print, television, and digital media, “asking that they use the opportunity to air their grievances and bare their souls.” She shares some of their responses – as well as her own. Click on the link to read the entire post, and would love you to share your thoughts as well.
September 13, 2016

Car Logo is Driving Energy

Corporate symbols can mean different things, changing as often as the weather changes. Click the link to read more, with one very famous example.
September 9, 2016

PRSA Phoenix Copper Anvil Award Rewind

Miss the 2016 PRSA Phoenix Copper Anvil Awards - for shame! Earning a Copper Anvil Award – or the similarly coveted Copper Anvil Award of Merit – is regarded as one of the highest honors for Arizona #PR practitioners. Over the years, the Copper Anvil Awards have recognized hundreds of winning programs throughout the state that have solved problems, changed opinions and created business opportunities. It's also one of the best PR par-tays of the year. Click the link to read all about it - and see photos highlighting the evening's honorees and party go-ers!
September 8, 2016

A PR Guy Invented the To-Do List

I’m a big fan of to-do lists.  I’m just not very good at checking things off my to-do list.  My first boss in my first job […]
September 7, 2016

Sign-In Please

There might be nothing as ridiculous as campaign ads. The TV spots we have been subjected to are awful. They usually focus on why we should not vote for someone rather than why we SHOULD vote for a candidate and rarely is a realistic solution to a problem even mentioned. Want to read the rest of Scott's thoughts on this topic? Click the link!
September 1, 2016

Pokemon A No Go

Imagine my shock and surprise when I found out that Discovery Green Park in downtown Houston is asking for all Pokémon Go related times be remove from the park. I first read about it in a Houston Press article titled Discovery Green Officials Removing Everything Pokemon Go-Related. After reading this article I was simply blown away by the comments from Discovery Green President Barry Mandel, including comments about safety, cost and security.
August 25, 2016

#FindYourPark Centennial Celebration – A #Communications Case Study

The National Park Service PR team knocked it out of the park leading up to the big 100th anniversary celebration. To see how and what they did, click on the link to read on.
August 24, 2016

Informalization of Live Reports

The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.