July 22, 2016
Seated l-to-r:  Jay Rosen, Hari Sreenivasan, John Herman, Melissa Bell.

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016

The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?
July 19, 2016
Challenge Coin

Challenge Coin – PRoof of Authenticity

Abbie recently shared a story with us about a random act of kindness that turned out to be something quite special. She had stopped to pick up some breakfast and noticed a table of a dozen Navy men and women enjoying their meal. She decided to buy them some cookies to thank them for their service. They were, of course, appreciative, but then their commanding officer came over to present her with a coin representing their fleet. There are a limited number produced and only given out in special circumstances. And yes, it made her cry.
July 15, 2016

What’s Changed in the #PR Industry

I’ve been talking to job candidates these past couple days. And almost all of them commented on the fact that I’ve been with HMA for 23 years. (Shows they read our blog!). And without fail, they all asked me to expand upon what I said about technology.
July 7, 2016

PBS Fireworks

Here’s another case for being proactive when it comes to dealing with the media – even if you ARE the media. PBS aired file footage of […]
July 6, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 2 –Driving Force

There were so many great nuggets of information in this book, that I decided to write a series of posts.  Last week, I talked about alignment […]
July 5, 2016
Scott Reffing football

Officiating Sports: A Lot Like PR

About two months before the high school football season begins, the officials start their pre-season work.  It’s all about rule book studying, mechanics improvements and other […]
June 24, 2016

The Great Brexit (UK Exit)

On Thursday, Britain voted to leave the European Union,(EU) striking a blow against the bloc and spreading panic through world markets. HMA’s colleagues from our global network, PRGN, weigh-in on this decision and its impact around the world. [Click below for more]
June 1, 2016
New Hours

Direct Mail Fail

I received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours. I immediately noticed the […]
May 27, 2016
Memorial for Officer David Glasser

Memorial Day Remembrance for Those Who Served

While many Americans, including us at HMA, will enjoy this Memorial Day weekend hanging by the pool, taking advantage of some great sales or even going […]