November 4, 2016

#PRSAICON – Beyond Engagement

Earlier this week, Alison published a post with some of my favorite highlights (and one lowlight) from last week’s PRSA International Conference. Perhaps the only glaring omission from that post was sharing anything from my favorite session of the conference, Mike McDougall’s “Beyond Engagement” breakout. That's because she is doing a deep dive into this session today. Click the link to read all the goodies she learned.
November 1, 2016

From Indianapolis with Love – Recapping #PRSAICON

Last week, Alison had the honor of joining several delegates from PRSA Phoenix – not to mention friends from agencies and brands across the globe – at her first-ever PRSA International Conference. Today, she shares all the best soundbites, advice and lessons learned from the event. Click the link for all the details.
October 27, 2016

Where Do You Get Your News?

An email from MSN showed up in my email recently. What really caught my eye though was when it said "MSN is your place for news." But is it? What is your go-to place for news? [Click below for more]
October 26, 2016

Voting For What?

While HMA has never worked on a political campaign, for good reason, we do encourage our team to vote. But have you seen some of the positions that are up for election? [Click below for more]
October 20, 2016

Don’t Take My Newspaper Away

Earlier this week multiple people in Rachel's circle posted an article from POLITICO Magazine, “What If the Newspaper Industry Made a Colossal Mistake?” on Facebook. As someone who still enjoys reading a physical newspaper, she had to chime in. Click the link to read her thoughts and share your own.
October 13, 2016

Happy Birthday, Abbie – Top 10 List of Great Things About You

Happy Birthday, Abbie! We think you are great! If you all agree, click the link and share your thoughts!
September 21, 2016

What PR Pros Could Learn from Survivor

Alison – a long-time Survivor fan girl – was inspired by PRGN agency partner Buchanan Public Relation’s recent blog post detailing some of the key characteristics shared by successful “Survivor” players and PR professionals. She shares theirs in this link – and adds a few of her own.
September 16, 2016

Apple’s Weird (or Interesting?) Take on Social Media

As most of us probably know, Apple held its annual launch event last week where they announced what we can expect in their technology for the next year. This year’s launch included the unveiling of the iPhone 7, which was a bit more exciting than the launch that introduces the “S” version of past year’s phone. But that wasn’t what caught Sara’s eye in our office – instead, she zeroed in on their social media footprint during the launch. Click the link to read the interesting strategy she noticed from the Apple brand.
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
September 13, 2016

Car Logo is Driving Energy

Corporate symbols can mean different things, changing as often as the weather changes. Click the link to read more, with one very famous example.