July 7, 2016

PBS Fireworks

Here’s another case for being proactive when it comes to dealing with the media – even if you ARE the media. PBS aired file footage of […]
July 6, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 2 –Driving Force

There were so many great nuggets of information in this book, that I decided to write a series of posts.  Last week, I talked about alignment […]
July 5, 2016
Scott Reffing football

Officiating Sports: A Lot Like PR

About two months before the high school football season begins, the officials start their pre-season work.  It’s all about rule book studying, mechanics improvements and other […]
June 24, 2016

The Great Brexit (UK Exit)

On Thursday, Britain voted to leave the European Union,(EU) striking a blow against the bloc and spreading panic through world markets. HMA’s colleagues from our global network, PRGN, weigh-in on this decision and its impact around the world. [Click below for more]
June 1, 2016
New Hours

Direct Mail Fail

I received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours. I immediately noticed the […]
May 27, 2016
Memorial for Officer David Glasser

Memorial Day Remembrance for Those Who Served

While many Americans, including us at HMA, will enjoy this Memorial Day weekend hanging by the pool, taking advantage of some great sales or even going […]
May 4, 2016
Lemonade Beyonce Public Relations

Making Up Your Own PR – When Life Gives You Lemons

Beyoncé is back at it again, making her own news, this time with the release of her album, Lemonade, a little more than a week ago.  […]
April 27, 2016
Photo via: http://www.nessaonair.com/2016/04/07/want-to-get-to-5-ivy-league-schools-go-to-costco-write-an-essay/

Creativity Counts

Last week, I came across a story about . And you will never believe what it was about. The prompt: Some students have a background, identity, […]
April 21, 2016
Curt Schilling

Former Pitcher Strikes Out On Social Media

ESPN has fired former Major League pitcher Curt Schilling, now a baseball analyst, following comments he made on Facebook about transgender people. As a public figure that […]
April 14, 2016
novak djokovic and Serena Williams

Crisis Communications – If only women were the same as men

Recently I wrote a blog post about Raymond Moore’s (the former CEO of the California's Indian Wells Tennis Garden) sexist comments towards female tennis players. Since […]