Our Blog

What Strategies Are Involved in an Influencer Marketing Campaign?

What Strategies Are Involved in an Influencer Marketing Campaign?

 |  Nov 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

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PRSA’s Code of Ethics

PRSA’s Code of Ethics

 |  Sep 28, 2023

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

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How Can Nonprofit Organizations Tell Inclusive Stories?

How Can Nonprofit Organizations Tell Inclusive Stories?

 |  May 4, 2023

Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!

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Change Your Story, Change the Impact

Change Your Story, Change the Impact

 |  Apr 28, 2023

Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

 |  Jan 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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PRSA Phoenix Honors the Best of the Best

PRSA Phoenix Honors the Best of the Best

 |  Sep 30, 2022

The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.

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Communicators Guide the Narrative Around Civility and Combatting Misinformation

Communicators Guide the Narrative Around Civility and Combatting Misinformation

 |  Oct 13, 2021

Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!

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What Started as a Family-owned Business is Still Thriving Today

What Started as a Family-owned Business is Still Thriving Today

 |  Sep 30, 2021

The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.

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How Can Games Enhance News Literacy?

How Can Games Enhance News Literacy?

 |  Jan 28, 2021

Determining what is fact and fiction when it comes to news has become more and more difficult.   The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game.  It’s a real-life quandary for many to […]

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How To Combat Misinformation

How To Combat Misinformation

 |  Jan 7, 2021

Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform.  As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone.  It’s a program to create an atmosphere where democracy and informed decision-making can thrive.  (The other three […]

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Decades of Copper Anvils – #HMATurns40

Decades of Copper Anvils – #HMATurns40

 |  Dec 1, 2020

Throughout the past 40 years, Team HMA has strived to give clients award-winning work. Today, we take a look back at the Copper Anvils and how they have changed through the years.

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Got Stress?

Got Stress?

 |  July 8, 2020

How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more.

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