September 9, 2016

PRSA Phoenix Copper Anvil Award Rewind

Miss the 2016 PRSA Phoenix Copper Anvil Awards - for shame! Earning a Copper Anvil Award – or the similarly coveted Copper Anvil Award of Merit – is regarded as one of the highest honors for Arizona #PR practitioners. Over the years, the Copper Anvil Awards have recognized hundreds of winning programs throughout the state that have solved problems, changed opinions and created business opportunities. It's also one of the best PR par-tays of the year. Click the link to read all about it - and see photos highlighting the evening's honorees and party go-ers!
August 25, 2016

#FindYourPark Centennial Celebration – A #Communications Case Study

The National Park Service PR team knocked it out of the park leading up to the big 100th anniversary celebration. To see how and what they did, click on the link to read on.
July 28, 2016

HMA’s Newest Edition: Meet Sara Goodwin

Help team HMA in welcoming our newest team member, Sara Goodwin! You will be hearing a lot from this up-and-coming public relations practitioner and writer, starting now. Click the link below to learn more about her AND to watch her "Hello, HMA" video blog!
July 26, 2016

In Like Flint

A few weeks ago, Abbie and I happened to both be working remotely from our respective homes over the weekend. Happy to get my project in to her for review, I noted in an email that the data was “in like Flint,” a slang term I love to use whenever I complete a task or get something important done lighting fast. Abbie’s response knocked my socks off.
July 22, 2016

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016

The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?
July 19, 2016

Challenge Coin – PRoof of Authenticity

Abbie recently shared a story with us about a random act of kindness that turned out to be something quite special. She had stopped to pick up some breakfast and noticed a table of a dozen Navy men and women enjoying their meal. She decided to buy them some cookies to thank them for their service. They were, of course, appreciative, but then their commanding officer came over to present her with a coin representing their fleet. There are a limited number produced and only given out in special circumstances. And yes, it made her cry.
July 14, 2016

The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
July 12, 2016

Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
March 18, 2016

To Cheerios, A Picture is Worth a Thousand Words

If you remember, back in 2013 Cheerios released a television advertisement wherein an adorable daughter talks to her mom about how dad said Cheerios are good […]