September 13, 2017
Live Coverage

Live Coverage Never Ends

Live television coverage has always enthralled us and it is everywhere! One of the live shows that Scott usually tunes into is called Live PD on A&E. [Click below for more]
August 15, 2017
Grammar Lesson

Game of Thrones Grammar Lesson

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. [Click below for more]
August 9, 2017
Soaring to New Heights

HMA Public Relations – Soaring to New Heights

The team at HMA Public Relations went indoor skydiving last week at iFLY Phoenix! We all survived and have lived to tell the tale! [Click below for more]
July 25, 2017
Please Record and Photograph

Please Record and Photograph

How many concerts and other live performances have you been to where before anything happens, the audience is informed that under no circumstances are any recordings or photographs of the entertainers permitted?  Almost EVERY one. Take a look at Scott's experience with a celebrity cruise line bending this time-honored rule.
September 9, 2016

PRSA Phoenix Copper Anvil Award Rewind

Miss the 2016 PRSA Phoenix Copper Anvil Awards - for shame! Earning a Copper Anvil Award – or the similarly coveted Copper Anvil Award of Merit – is regarded as one of the highest honors for Arizona #PR practitioners. Over the years, the Copper Anvil Awards have recognized hundreds of winning programs throughout the state that have solved problems, changed opinions and created business opportunities. It's also one of the best PR par-tays of the year. Click the link to read all about it - and see photos highlighting the evening's honorees and party go-ers!
August 25, 2016

#FindYourPark Centennial Celebration – A #Communications Case Study

The National Park Service PR team knocked it out of the park leading up to the big 100th anniversary celebration. To see how and what they did, click on the link to read on.
July 28, 2016

HMA’s Newest Edition: Meet Sara Goodwin

Help team HMA in welcoming our newest team member, Sara Goodwin! You will be hearing a lot from this up-and-coming public relations practitioner and writer, starting now. Click the link below to learn more about her AND to watch her "Hello, HMA" video blog!
July 26, 2016

In Like Flint

A few weeks ago, Abbie and I happened to both be working remotely from our respective homes over the weekend. Happy to get my project in to her for review, I noted in an email that the data was “in like Flint,” a slang term I love to use whenever I complete a task or get something important done lighting fast. Abbie’s response knocked my socks off.
July 22, 2016

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016

The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?