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#BookClub – The Three Questions
Kelly Potts | May 30, 2014
My turn to read one of the children’s books that Abbie found out were recommended for every business person should read. Abbie has reviewed her book, The Lost Thing, and Alison has reviewed hers, The Tale I Told Sasha. I read The Three Questions, by Jon Muth. I almost think that Abbie gave me this […]
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#BookClub – The Tale I Told Sasha
Alison Bailin | May 23, 2014
Earlier this month, Abbie found a great blog that detailed out five “kids” books every business person should read. So, our team divvied them up and read each one to glean any and all business advice and lessons within. Abbie’s, titled The Lost Thing, is detailed here. My book, titled The Tale I Told Sasha, […]
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#BookClub: Sweepus Underum Carpetae – Leadership Lesson from The Lost Thing
Abbie Fink | May 16, 2014
I came across a list several weeks ago that talked about five childrens’ books that all business people should read. And since HMA does a book club and there are five of us and five books, I purchased them all and each of us will be writing about one of those books in the weeks […]
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Don’t be fooled…#SpinSucks
Abbie Fink | Apr 1, 2014
Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet that word will be “spin.” And one professional that is determined to change that perception is Gini Dietrich, author of the blog SpinSucks and the just-released book aptly called […]
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Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference
Abbie Fink | Mar 14, 2014
I’ve known Steve McKee for a very long time. I was new in my career, working at another PR agency in Phoenix, and he was an account executive at one of the local advertising agencies. We shared a client. Little did I know then that as our careers advanced and he would leave the market […]
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#BookClub – Lean In
Abbie Fink | Feb 26, 2014
I have to admit, with all the excitement around Sheryl Sandberg’s book, Lean In, when it came out a few months ago, I was eager to read it. I even bought an extra copy for my friend Dana Hughens. But now that I have worked my way thought it, I have to say that I […]
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Six different types of client relationships and how to get the most out of them
Katie Snyder | Jan 8, 2014
Clients are like romantic relationships. You embark on a journey together where you will share negative and positive experiences and have to compromise to make things work. But just like personal relationships, client relationships can be challenging. The only difference is it’s really up to us (PR folk) to make our partner (client) happy. But […]
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Getting the RIGHT Work Done – Part Four
Alison Bailin | Sep 26, 2013
It’s okay to be stressed, just not overwhelmed! Does just looking at your to-do list make you dizzy? Do you find yourself finding new ways not to get anything done, only to be sitting at work at 7 p.m. stressed out of your mind? Well, I just got some great advice from the The Harvard […]
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Getting the RIGHT Work Done – Part Three
Alison Bailin | Sep 19, 2013
Earlier this month, as part of the HMA Book Club, I presented my thoughts on The Harvard Business Review’s Guide to Getting the Right Work Done. The thing is – I learned too much for simply one blog post! So, here are some additional nuggets of wisdom I gleaned from the book. (Parts One and […]
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Getting the RIGHT Work Done – Part Two
Alison Bailin | Sep 12, 2013
Last week, as part of the HMA Book Club, I presented my thoughts on The Harvard Business Review’s Guide to Getting the Right Work Done. The thing is – I learned too much for simply one blog post! So, here are some additional nuggets of wisdom I gleaned from the book. (First batch of goodies […]
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Getting the RIGHT Work Done – Part One
Alison Bailin | Sep 5, 2013
Ever feel like your work is never done? Or, perhaps, like you will never catch up? It’s because it isn’t – and you won’t. We are fighting a losing battle with our phones, email, managers, mentors, mentees, Facebook, Twitter, Instagram and about a dozen other mediums that pile up with our workloads. But, as Stuart […]
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Youtility – Be Helpful and Not “Hypeful”
Kelly Potts | July 30, 2013
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
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