June 29, 2015

#MediaMonday – Terry Leonard, editor, Stars and Stripes

With Independence Day on Saturday and Luke Air Force Base being such an important part of the Valley’s fabric, we thought it would be appropriate to […]
June 26, 2015

A Family Heritage of Writers

Recently, I shared with my dad an article I wrote on the Manager of the Year Award for Subway Restaurants of Arizona (an HMA client) that […]
June 25, 2015

The Park is Open: How to bring in a new audience while retaining original fans

Growing up as a kid in the 90s, there were some iconic movies that had every kid hooked. Movies that made you feel like the characters […]
June 24, 2015

#BookClub – The Fixed Mindset on the Job

I have to be the one to do it. I have to do it perfectly. I have to do it fast. I have to make it […]
June 23, 2015

Pay-to-Play PR

The debate continues – should agencies be compensated with a monthly retainer (or some kind of ongoing relationship) or should we get paid per placement.  I […]
June 22, 2015

#MediaMonday – Dave Zorn

This is the time of year when many of us try to escape the scorching desert heat and retreat to cooler climates. That’s where today’s #MediaMonday […]
June 19, 2015

Bite-Sized Recap of PRSA Media Breakfast

Yesterday, I sat in on another fantastic PRSA Phoenix Media Breakfast focusing on the food and beverage industry. #Yum The panel discussion featured: Christina Barrueta, blogger, writeonrubee.com […]
June 18, 2015

Sounds of summer

Ah summer. In Arizona, it’s been “summer” for several weeks now.  The first official day is June 21, but I’ve had the air conditioning on since […]
June 17, 2015

Dads, Daughters and Soccer Scandals

If anyone knows my dad, they know he is a soccer junkie. I basically grew up at the soccer fields as my dad was always coaching […]
June 16, 2015

Not Made for TV Industry

I don’t spend much time on gossip columns or celebrity-watch articles, but a recent USA Today headline caught my attention:  Hollywood plays the PR game. Noted […]