October 20, 2016
Down With Digital

Don’t Take My Newspaper Away

Earlier this week multiple people in Rachel's circle posted an article from POLITICO Magazine, “What If the Newspaper Industry Made a Colossal Mistake?” on Facebook. As someone who still enjoys reading a physical newspaper, she had to chime in. Click the link to read her thoughts and share your own.
October 13, 2016
Abbie Fink All Staff

Happy Birthday, Abbie – Top 10 List of Great Things About You

Happy Birthday, Abbie! We think you are great! If you all agree, click the link and share your thoughts!
September 21, 2016
20160920_154442 (3)

What PR Pros Could Learn from Survivor

Alison – a long-time Survivor fan girl – was inspired by PRGN agency partner Buchanan Public Relation’s recent blog post detailing some of the key characteristics shared by successful “Survivor” players and PR professionals. She shares theirs in this link – and adds a few of her own.
September 16, 2016
apple PR

Apple’s Weird (or Interesting?) Take on Social Media

As most of us probably know, Apple held its annual launch event last week where they announced what we can expect in their technology for the next year. This year’s launch included the unveiling of the iPhone 7, which was a bit more exciting than the launch that introduces the “S” version of past year’s phone. But that wasn’t what caught Sara’s eye in our office – instead, she zeroed in on their social media footprint during the launch. Click the link to read the interesting strategy she noticed from the Apple brand.
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
September 13, 2016
Wind Turbines 2

Car Logo is Driving Energy

Corporate symbols can mean different things, changing as often as the weather changes. Click the link to read more, with one very famous example.
September 9, 2016

PRSA Phoenix Copper Anvil Award Rewind

Miss the 2016 PRSA Phoenix Copper Anvil Awards - for shame! Earning a Copper Anvil Award – or the similarly coveted Copper Anvil Award of Merit – is regarded as one of the highest honors for Arizona #PR practitioners. Over the years, the Copper Anvil Awards have recognized hundreds of winning programs throughout the state that have solved problems, changed opinions and created business opportunities. It's also one of the best PR par-tays of the year. Click the link to read all about it - and see photos highlighting the evening's honorees and party go-ers!
September 7, 2016

Please

There might be nothing as ridiculous as campaign ads. The TV spots we have been subjected to are awful. They usually focus on why we should not vote for someone rather than why we SHOULD vote for a candidate and rarely is a realistic solution to a problem even mentioned. Want to read the rest of Scott's thoughts on this topic? Click the link!
September 2, 2016

 #LaborDay celebrates the workforce

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It is a national tribute to the contributions workers have made to the strength of our country. Have a happy and safe Labor Day! Click the link for more details on the history of Labor Day.
August 26, 2016

Friday Edition of #MediaMonday – What’s New With Catherine Anaya

We featured Catherine Anaya back in April 2010 when she was full time into her anchoring career at CBS 5 News and very active in the local community. And then life happened. And Catherine made the decision to step down from the anchor desk and focus on her family. But that didn’t mean she gave up on her career, it simply meant that she re-prioritized things. And lucky for us, that means that we’re going to see her on the air again, as host of a new program on AZTV. in honor of her new gig, we update our initial profile on Catherine, available in the link. Enjoy!