April 13, 2017

The Big Reveal

Does Crayola's successful Facebook Live announcement mean the standard news conference may be a thing of the past? [Click below for more]
April 12, 2017

Sara and the Terrible, Horrible, No Good, Very Bad Morning

Sara had no idea she would be grappling with a situation that rivaled the HMA writing test scenario that morning. [Click below for more]
April 11, 2017

“PR Problem” or Operational Issue?

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
April 5, 2017

The Time-Worn Tribune

At the last PRSA Media Breakfast, the journalists asked the question, how many people still read the physical copy of the newspaper? The hands raised were few. [Click below for more]
March 16, 2017

Oscar Munoz Leads the CEO Revolution

Last week was the week of Oscar Munoz—at least for Bre, anyways. The United Airlines’ CEO was featured in back-to-back stories on PRWeek. [Click below for more]
January 11, 2017

We Need to Work on Our Table Maintenance

A family dinner at a Chinese restaurant has inspired Abbie to work on HMA's "table maintenance" when it comes to delivering on the expectations set by our clients. [Click below for more]
January 10, 2017

I Swear You’ll Want to Read This

Bre recently came across a BBC News article that discusses the unforeseen benefits of swearing that span from making us more persuasive to helping relieve pain. Here are some of her findings. [Click below for more]
January 4, 2017

A Solution to the New Year’s Resolution Burnout

Typically, only 8 percent of people actually stick to their new year's resolution. How can we make that number higher? [Click below for more]
December 22, 2016

An Ode to the Holiday Card

Just in time for the holiday season, Abbie has written an ode to the holiday card. [Click below for more]
December 13, 2016

A Unique Holiday Gift That Rocks

Sara writes about how Nordstrom avoided a PR crisis with their "Stone Wrapped in Leather," comparing it to Whole Foods' asparagus water fiasco. [Click below for more]