August 26, 2016
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Friday Edition of #MediaMonday – What’s New With Catherine Anaya

We featured Catherine Anaya back in April 2010 when she was full time into her anchoring career at CBS 5 News and very active in the local community. And then life happened. And Catherine made the decision to step down from the anchor desk and focus on her family. But that didn’t mean she gave up on her career, it simply meant that she re-prioritized things. And lucky for us, that means that we’re going to see her on the air again, as host of a new program on AZTV. in honor of her new gig, we update our initial profile on Catherine, available in the link. Enjoy!
August 25, 2016
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#FindYourPark Centennial Celebration – A #Communications Case Study

The National Park Service PR team knocked it out of the park leading up to the big 100th anniversary celebration. To see how and what they did, click on the link to read on.
August 23, 2016
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Crisis Communications – I’m sorry Instagram, Twitter and Facebook

On my drive into work last Friday I was listening to KTAR and they mentioned that swimmer Ryan Lochte had issued an apology via Instagram and Twitter, for “confusing” the details of being robbed in Rio during the Olympics. I’m not really concerned about the fact that he “confused” the details of what happened but I am more interested in the fact that he took to Instagram to issue his apology (an apology, which by the way was not sincere, which is an entirely different blog post). He later completed an interview with Matt Lauer in which he sounded even more insincere, adding more fuel to the fire. But, I had to immediately ask myself, “when did a social media post become the way to issue an apology?” To see more from Rachel on this topic, click on the link for the full post.
August 18, 2016
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Roger Goodell in a Bad Way

Sitting here just weeks before the 2016 NFL season, I find myself writing yet another post about a major crisis issue and the man at the center of it all – NFL Commissioner Roger Goodell. Since becoming the NFL commissioner in 2006, the brand Goodell clearly wishes to portray is of that of a “tough disciplinarian” who will “protect the shield” above all else. But, given all of this - what is his brand really saying? And who is indirectly benefiting from his negative press? Click below to read the full post and share your thoughts.
August 9, 2016
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Songs in the Key of HMA

What is your personal, professional "anthem?" We share ours in the link below - and would love you to share yours with us!
August 3, 2016
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It’s a Dog Eat PR Dog World

Recently, when Alison told me that she was writing a blog post on PR people as cats or dogs, I knew for sure that she was going to side on the cat! After reading her blog post “Getting Catty about PR,” which was in response to Susan Payton’s blog post “When It Comes to PR, Be Like a Cat, Not a Dog,” I was pleasantly surprised that it wasn’t all about the cat! To read this post in its entirety, please click the link below.
August 2, 2016
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The Olympics – Bringing the World Together

The Summer Olympic Games in Rio start on Friday, Aug. 5. The Paralympic Games, also in Rio, begin Sept. 7. Athletes from around the world, representing their country with pride, come together to compete on a global stage. These are the best of the best in their chosen sport. These athletes have trained virtually their whole lives for this moment and the opportunity to stand atop the platform and receive a medal. To read the rest of this post, please click on the below.
July 29, 2016
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All About News and Talk with KTAR – #DontTouchThatDial

Serving on the board of directors for PRSA Phoenix and as the co-chair for the media breakfasts, Rachel gets to plan (and moderate) some pretty cool events, like yesterday’s All About News and Talk event yesterday with KTAR (#DontTouchThatDial). Miss it, but still want all the details on how to best pitch the popular news talk station? Simply click the link below for a full recap!
July 28, 2016
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HMA’s Newest Edition: Meet Sara Goodwin

Help team HMA in welcoming our newest team member, Sara Goodwin! You will be hearing a lot from this up-and-coming public relations practitioner and writer, starting now. Click the link below to learn more about her AND to watch her "Hello, HMA" video blog!
July 22, 2016
Seated l-to-r:  Jay Rosen, Hari Sreenivasan, John Herman, Melissa Bell.

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.