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OreoMany companies are on social media, so it takes a lot to stand out from the crowd. Which brands are doing social media right? I asked some friends what brands they like to follow on social media, which outlet and why. Here’s what they shared with me:

From the HMA team:

  • Rachel - I love to follow Mashable as I get all the updates on the stories I am most interested in. I also enjoy following Fox10 Phoenix on Facebook as I like to watch their news in the morning as well.
  • Alison - I tend to follow my favorite reality stars as well as a local restaurants and then regional entertainment especially places I am planning to go. I also follow a lot of local and national sports reporters on social media and fellow pr people especially in this market.
  • Scott - I like to follow the brands that have the most relevance to me personally.  They include the Public Relations Global Network (PRGN), the Green Bay Packers, and an array of local and national media outlets.
  • Abbie – well naturally, that would be Donny Osmond! But like Alison, I also follow the  businesses I will be visiting – so that might be a restaurant or hotel or a tourist attraction.  I also follow some thought-leaders in industries similar to ours to give me a good idea of what others are thinking.

And from my friends:

  • Marrison - BarkBox- I have always admired the different "boxes" offered, but I recently got a puppy and was turned on to the specific BarkBox brand. (Who wouldn't be curious when they get a furry baby?) This brand does a fantastic job of owning what it is, and having a social media profile to follow suite. From their goofy puppy posts (some in dog voices) on Facebook to their cute dog blog posts and their "For a Good Cause" program this brand exemplifies uniqueness in each effort just like their boxes with quirky, trendy items inside. Johnson and Johnson- I work in the healthcare field and absolutely love Johnson & Johnson's twitter handle. It is informative, emotional and calls their audience to action. Their handle is a peg that I compare other healthcare brands to when judging their brand's success. J & J truly inspires others to make conscious decisions about changing the world’s healthcare.
  • Hailey - I follow Victoria’s Secret because I used to work there and I’m still interested in what’s going on. I follow Taco Bell because they're funny and creative. I also follow a lot of fashion brands because they put a lot of their new products on Twitter and Instagram.
  • Melissa - Definitely Chipotle! Not only are they the leaders in the burrito world, but the brand also wins on Twitter! They are great about engaging with their fans and I love how they sign off each tweet from the social team - makes it more personal!
  • Abby - J.Crew - because they tweet beautifully on brand content that makes me feel like “Yes, it is possible to live in a J.Crew catalogue!” They tweet original stuff that doesn’t just push sales. Both their Twitter and Instagram are perfection.

For me, I used to only follow news outlets, PR industry pages and people I knew. I intended to have my feed to inform me of current events for when I didn’t have time to watch the news or listen to talk radio. However, I realized the value in following brands of all kinds as you can learn how to create better content for your and your clients’ pages. Now, I especially like to follow brands that take the humorous route when tweeting or posting in which Skittles obviously has a fun time doing. Also, I’m always impressed with Walmart’s pins on Pinterest. Their boards are very organized and they consistently pin new content. I have to admit, I’m not a fan of country music at all, but Phoenix’s own KNIX Country 102.5 post some of the most entertaining content on my feed, which I always look forward to seeing.

What brands do you like to follow on social media and why?

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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