#BookClub – Creativity in Business

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Creativity in BusinessI’ve had a book on my desk since I attended a Public Relations Global Network meeting in Portugal almost a year ago. It’s titled Creativity in Business, by Igor Byttebier and Ramon Vullings.

Admittedly, I’m not much of a book reader.

But, recently, I dusted it off and started thumbing through it. Among my first findings in understanding creativity are what the authors called the five most important misconceptions.

  1. “You’re either creative or you’re not. You can’t learn it.” Creativity is a skill and like any skill, some people have more natural talent than others. We can always improve upon our skills.
  2. “Creativity is batik work or flower arranging. It’s for softies.” Wrong. Creativity has become one of the most important developmental aspects for both individuals and organizations.
  3. “My boss keeps me from being creative.” You are the only one who decides how to use and develop your creative potential. Some environments do promote creativity better than others.
  4. “I don’t have the time for creativity.” Creativity doesn’t take a lot of time – it takes focus.
  5. “We already do brainstorming sessions.” If not done properly and rules are not adhered to, they can result in frustration for both the idea-seeker and the idea-providers.

I also found a great quote in the book from John Steinbeck: “Ideas are like rabbits. You get a couple and learn how to handle them and pretty soon you have a dozen.”

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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