In the “things that make you go hmm” category, this article about the Pope encouraging the clergy to start blogging and using the internet and social media to connect better with their flocks, is another example about the many ways organizations can use social media to reach its intended audiences.
Talk about repurposing – clergy write sermons that they deliver on Sunday. It gets repurposed as a blog post, posted on Facebook, tweeted and re-tweeted. All of a sudden, the 100 or so people that heard the sermon turns into 100s of 1000s of people through the power or social media.
I follow a few Rabbis on Twitter. Some post interesting information about that week’s Torah portion, others share inspirational messages, one has even tweeted the Passover Seder. In all cases, they are taking their messages and expanding beyond their own congregation.