Vice President / General Manager
If someone would have told her that when she organized a picket line in front of her elementary school in support of a sixth-grade graduation dance and then did her first television interview, that this would become her career, Abbie S. Fink would have laughed and said, “It’s just what I do.”
Who knew that when she wrote the newsletter for her high school youth group and organized fundraisers while in college, that those skills would be put to good use years later?
As a student at Arizona State University, Abbie was enrolled in business classes and was not a very happy camper. Her creativity and writing skills were not being tested. It wasn’t until one tearful conversation with her parents that the idea of a career in journalism/public relations became a reality.
Immediately upon transferring to the Walter Cronkite School of Journalism and Mass Communication, Abbie found her passion. Upon graduation she did an internship with The Pointe Hilton Resorts where she honed her writing and event-planning skills. For five seasons she served as the assistant director of public relations for the Fiesta Bowl, where she was responsible for public relations and promotions for the bowl’s 60-event festival.
Since then she has owned and operated an independent marketing communications and event management firm and spent two years as an account executive with the EvansGroup. She has called HMA Public Relations her workplace since 1993.
She works with HMA’s clients on a wide variety of strategic marketing communications programs including media relations, special event management, community relations, issues management and marketing promotions. She provides these services to clients in both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
Active in the community, she is the immediate past president of the Phoenix Chapter of the Public Relations Society of America and on the board of directors for the Boys and Girls Clubs of Greater Scottsdale, serving as chair of the marketing committee and chair of the annual Celebrate Youth Gala and Auction.
She is a member of the Public Relations Society of America’s Counselors Academy and is chair of its 2011 spring conference. She has received awards from the PRSA, the Arizona Festivals and Events Association, International Association of Business Communicators and the City of Phoenix Mayor’s Commission on Disability Affairs for her work in media relations and special event management.
She is a past member of the board of directors for Florence Crittenton Services of Arizona and was a founding board member of the Arizona Festivals and Events Association and served as its president for two years. She is a graduate and past president of Scottsdale Leadership Class XVII and is currently serving on the organization’s advisory board.
She was the recipient of the Junior League’s Valley Impact Award, recognizing her volunteer efforts in the community. She was a finalist for the Golden Heart of Business Award, presented by Arizona Woman magazine, and the YWCA of Metropolitan Phoenix awarded her their Philanthropy Leader of the Year Award in February 2010. Scottsdale Leadership honored her in December 2010 with its Hodges Alumni Achievement Award.
She has both a master’s degree in mass communications and a Bachelor of Arts degree in journalism/public relations from the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. She has been an adjunct faculty member at the Center for the Advancement of Small Business, the Lodestar Center for Philanthropy and Nonprofit Innovation, and the School of Community Resources and Development at Arizona State University.
A Scottsdale resident, Abbie is originally from St. Paul, Minn.
Abbie and her dog, Viva, reside in Scottsdale.
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