July 19, 2016
Challenge Coin

Challenge Coin – PRoof of Authenticity

Abbie recently shared a story with us about a random act of kindness that turned out to be something quite special. She had stopped to pick up some breakfast and noticed a table of a dozen Navy men and women enjoying their meal. She decided to buy them some cookies to thank them for their service. They were, of course, appreciative, but then their commanding officer came over to present her with a coin representing their fleet. There are a limited number produced and only given out in special circumstances. And yes, it made her cry.
July 11, 2016
Kaely Monahan

#MediaMonday – Kaely Monahan

Today’s Media Monday comes to us from Kaely Monahan, a news anchor and reporter for KTAR and the recently-elected secretary of the Valley of Sun Chapter of the Society of Professional Journalists. She’s an international journalist who is the former editor of GetOut at the East Valley Tribune; creator, executive producer and editor of Popcorn Fan Film Reviews podcast; and a film critic for the Phoenix Film Festival. Kaely, time to share: (Click below for more)
July 7, 2016
id4-usa

PBS Fireworks

Here’s another case for being proactive when it comes to dealing with the media – even if you ARE the media. PBS aired file footage of […]
July 5, 2016
Scott Reffing football

Officiating Sports: A Lot Like PR

About two months before the high school football season begins, the officials start their pre-season work.  It’s all about rule book studying, mechanics improvements and other […]
June 22, 2016
Dust to Dust

Dust to Dust

I am one of the few remaining people on the planet who actually read the daily obituaries. It’s something I learned from my dad. He used it as a pre-Facebook way to keep track of classmates, their parents, his large customer base and his broad social and business networks. I guess I do the same. Most obits are pretty matter of fact. You get the date of birth, date of death, hometown, names of surviving relatives, personal and career accomplishments and often a memorial contribution suggestion. The latter is usually a clue as to how the person died, or what he or she was passionate about. Every now and then, someone has interjected some humor into an obituary of a loved-one, or their own. While driving across town recently, I noticed that the funeral home at 40th Street and Indian School, not too far from HMA Public Relations’ offices, was being razed. [Click below for more]
June 14, 2016
Legends Race

Event Within An Event

Live sporting events have become quite an entertainment production.  Teams have had to add to the off-the-field/court activities to keep their fans interested and engaged during […]
June 9, 2016
Press Freedom 2

Where Is The Freedom of Press?

Where is the most press-freedom in the world? This map from Washington, D.C.'s Newseum shows which countries have a free press (green), which are semi-free (yellow) […]
June 7, 2016
Photo Credit: http://www.grahamjones.co.uk/2014/multimedia/infographics/the-power-of-visual-content.html

Visual Revolution

Q:  Does anyone remember what a Kodak Moment was? A:  It was the pre-historic version of today’s Shapchat. Shana Glickfield, a partner with the Beekeeper Group, […]
June 2, 2016
New Hours 2

Recovery on Direct Mail Fail

Look what finally arrived in my mailbox! Yep – my direct-mail mystery has been solved. Proofreaders have notched a victory, even after the original was sent […]
June 1, 2016
New Hours

Direct Mail Fail

I received a nice postcard in my home mailbox in the third week of May, alerting me to a business’ new hours. I immediately noticed the […]