August 24, 2016
Live Shot

Informalization of Live Reports

The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.
August 22, 2016
(Photo: Channel 10 (KSAZ))

#MediaMonday – Dave Munsey

On Thursday, October 13, Dave Munsey will be inducted into the Arizona Broadcasters Hall of Fame. He’s been in the radio and television industry for more than 50 years and has been at FOX 10 for more than 40 years, where he currently reports the weather on the station’s 5, 6, 9 and 10 p.m. newscasts. Dave has a trophy case full of Emmys for his weather reporting and his water-safety initiatives “Watch Your Kids Around Water” and “Summer of Supervision.” Fun fact - He’s one of the people who helped inspire Scott's broadcasting career. As a kid, Scott had the opportunity to visit Dave at work – when he was doing both the morning show at KOOL-FM and the weather at Channel 10. All these years later, Scott played the part of reporter, interviewing Dave about his life in today's #mediamonday. Click the link to read the great story!
August 19, 2016
American Ninja Warrior

American Ninja Overkill?

Summertime TV watching can be a challenge. Recently I was channel-surfing and came across NBC’s American Ninja Warrior. Where have I been? It’s in its eighth season! The show features contestants – all incredibly fine-tuned athletes -- running, climbing, jumping and hanging through made-for-TV obstacle courses that most of us would never stand a chance at beating. Click below for more.
August 11, 2016
Buster Posey Spot 2

What Would Buster Do?

Scott Hanson recently ran across a funny new ad campaign for Esurance, starring the company’s big-name pitchman, All-Star catcher Buster Posey of the San Francisco Giants. The social/digital component of the campaign includes a three-spot series asking “What Would Buster Do?” To read this post in its entirety, please click the link below.
August 10, 2016
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Lettuce Days

Special events and festivals have long-been used as a way to showcase agricultural products. The media coverage, product sampling and community outreach for such events have all the ingredients for a successful communications effort. And, there might not be anything more prideful and wholesome than a community’s festival featuring an agricultural product that is part of the fabric of that particular area. But one Arizona city is losing one of its best-loved events like this. Click the link below to see which one and why.
August 8, 2016
Bill Henderson

MediaMonday – Commander Bill Henderson

Today’s #MediaMonday comes to us from a long-time Valley voice: Commander Bill Henderson, with Total Traffic & Weather Network (TTWN), part of IHeartMedia Inc. TTWN provides traffic, weather and sports reports to radio and TV stations in more than 200 metropolitan areas across the country, including 96 of the top 100 markets. To read his full profile, please click the link below.
August 1, 2016
Super Snake

Media Monday – Super Snake

Today’s #MediaMonday is home grown. It’s from Mega 104.3 afternoon on-air personality Super Snake. It’s important to note, his afternoon gig is just a tip of the iceberg for this multi-media talent. He’s also the program director for both KAJM – Mega 104.3 and KNRJ – 101.1The Beat. To read his full profile, click the link below.
July 19, 2016
Challenge Coin

Challenge Coin – PRoof of Authenticity

Abbie recently shared a story with us about a random act of kindness that turned out to be something quite special. She had stopped to pick up some breakfast and noticed a table of a dozen Navy men and women enjoying their meal. She decided to buy them some cookies to thank them for their service. They were, of course, appreciative, but then their commanding officer came over to present her with a coin representing their fleet. There are a limited number produced and only given out in special circumstances. And yes, it made her cry.
July 11, 2016
Kaely Monahan

#MediaMonday – Kaely Monahan

Today’s Media Monday comes to us from Kaely Monahan, a news anchor and reporter for KTAR and the recently-elected secretary of the Valley of Sun Chapter of the Society of Professional Journalists. She’s an international journalist who is the former editor of GetOut at the East Valley Tribune; creator, executive producer and editor of Popcorn Fan Film Reviews podcast; and a film critic for the Phoenix Film Festival. Kaely, time to share: (Click below for more)
July 7, 2016
id4-usa

PBS Fireworks

Here’s another case for being proactive when it comes to dealing with the media – even if you ARE the media. PBS aired file footage of […]