April 20, 2017

Happy 32nd Anniversary Marty Manning

Whether it's your 25th anniversary or 32nd, all anniversaries are pretty important, as Rachel explains in today's blog. [Click below for more]
March 31, 2017

What is Media Relations, PRSA Phoenix Style!

Yesterday, PRSA Phoenix held its first #MediaBreakfast of the year at BIG YAM, The Parsons Agency. Rachel shares a recap of the event if you missed it. [Click below for more]
March 23, 2017

Bye Fake PR News

Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]
March 17, 2017

No Comment on Public Relations

What do you do when a reporter asks your client a question they don't want to or can't answer? There are more things you can say besides "no comment." [Click below for more]
March 9, 2017

What is Fake News and What is Opinion?

You would think people would be smart enough by now not to believe everything they read on the internet. Sadly, Rachel has found that is not always the case. [Click below for more]
March 2, 2017

The Perfect Blog Post Length

After reading an article from PR Daily last week that stated what the perfect blog post length is, Rachel found she wasn't completely on board with the article's advice. Read about what she views to be a more realistic blog post length, especially for those in the PR profession! [Click below for more]
February 10, 2017

Planning for Public Relations

Yesterday, Rachel attended a breakfast event that was hosted by Accelerent and featured Hyrum W. Smith, creator of the Franklin Day Planner. One thing that Smith said that really stuck out to Rachel was that everyone should take 10-15 minutes every day to formally plan their day. But is this possible for PR pros to do? [Click below for more]
January 24, 2017

Public Relations for Tennis Players

Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]
January 13, 2017

#FlashbackFriday – What is Public Relations?

For some reason, there is always confusion surrounding what PR professionals actually do. Rachel tries to explain it once again. [Click below for more]