August 18, 2017
#FakeNews

#FakeNews: Why We Click It, How to Stop

You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. [Click below for more]
August 11, 2017
Small Town USA

Small Town USA

The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. [Click below for more]
August 1, 2017
Member of the club

I’ve Been a Member of the Club for 30 Years

Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]
July 31, 2017
Denby Fawcett

#MediaMonday – Denby Fawcett

Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. [Click below for more]
July 27, 2017
What's in a Name

What’s in a Name?

Time, Inc. recently announced that it is considering a name change as part of its re-branding effort.  Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”
July 12, 2017
Morning Routine

Does your morning routine set you up for success?

There is a ton of information out there on what a successful person's morning routine looks like. And while Abbie doesn't disagree with the results from her research, she has found her own secret to success. [Click below for more]
June 30, 2017
hawaiian vacation

It Really is the Small Things That Count

Abbie just returned from a 12-day Hawaiian vacation for #SandyFest50 (her sister's 50th birthday celebration), and she left with many memories. [Click below for more]
June 13, 2017
Ruler - Measuring Success

Return On Your Investment

How do you or your business go about measuring success? Abbie talks about what she learned at Counselors Academy in today's blog post. [Click below for more]
June 8, 2017
24 Years - HMA Public Relations

Just like that, 24 years

Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
May 31, 2017
Candy Bar Personality Test

The Candy Bar Personality Test

Who doesn't like to take a personality test? And when it tells you what type of candy you are, what could be more fun?! Are you sweet or are you sour? [Click below for more]