June 13, 2017
Ruler - Measuring Success

Return On Your Investment

How do you or your business go about measuring success? Abbie talks about what she learned at Counselors Academy in today's blog post. [Click below for more]
June 8, 2017
24 Years - HMA Public Relations

Just like that, 24 years

Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
May 31, 2017
Candy Bar Personality Test

The Candy Bar Personality Test

Who doesn't like to take a personality test? And when it tells you what type of candy you are, what could be more fun?! Are you sweet or are you sour? [Click below for more]
May 25, 2017
AP Stylebook update logo

AP Stylebook Makes Changes in Its New Edition

An AP Stylebook update is coming May 31. For journalists, the AP Stylebook is an essential tool, so we're interested to see what they've changed. [Click below for more]
May 12, 2017

What’s Your Story?

One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
May 3, 2017

Focus on Only What You Can Do and Give the Rest Away

PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. [Click below for more]
April 26, 2017

How Do Communicators Get a Seat at the Table?

Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more]
April 11, 2017

“PR Problem” or Operational Issue?

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
April 10, 2017

#MediaMonday – Leisah Woldoff

As April 10 marks the beginning of the Passover holiday, we thought it was fitting to profile the managing editor of the Jewish News of Greater Phoenix for #MediaMonday. [Click below for more]
April 7, 2017

Politics – Helpful or Hurtful?

Should you disclose your political affiliation? Be it a resume, scholarship application or something else? [Click below for more]