July 22, 2016
Seated l-to-r:  Jay Rosen, Hari Sreenivasan, John Herman, Melissa Bell.

Facebook – the virtual paper boy

Because I had been watching the Capitol 4th, my TV was tuned to PBS when I turned it on the other night. I caught the promo for the Charlie Rose Show airing later that evening, talking about Facebook and the impact of the recently announced change in the algorithm that essentially prioritizes your friends and family content first and brand and news content second. Because I can’t stay up that late (it airs at midnight here), I recorded it and watched it later. Hosted by Hari Sreenivasan, the panel members were John Hermann of the New York Times, Jay Rosen, a journalism professor at NYU, and Melissa Bell of Vox Media. According to a Pew research study, 44 percent of adults are regularly reading news content on Facebook. According to Hermann, who covers the business of media for the Times, that amounts to 100 million people in the U.S. that use Facebook as their single source of news. According to Sreenivasan, Facebook has become the virtual paper boy, sharing the news far and wide.
July 21, 2016

The campaign that time forgot

A recent client trip took me through Seligman, Ariz., on historic Route 66. And as I’m cruising along listening to my random Google Play list, I notice these kitschy street signs. Four in a row and then the fifth that says Burma-Shave. What the heck?
July 20, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 4 – Attitude and Gratitude

When we find ourselves in conflict with another person, it becomes especially important to maintain a sense of gratitude about them and their contributions. When you find yourself facing unexpected distractions and challenges, remain grateful for them. That’s the advice from Katherine Halpin in her book Alignment for Success.
July 15, 2016

What’s Changed in the #PR Industry

I’ve been talking to job candidates these past couple days. And almost all of them commented on the fact that I’ve been with HMA for 23 years. (Shows they read our blog!). And without fail, they all asked me to expand upon what I said about technology.
July 13, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 3 – Make the most of meeting time

My series of posts from the Alignment for Success book continues today with .  Other posts have included creating alignment for your business and making time […]
July 6, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 2 –Driving Force

There were so many great nuggets of information in this book, that I decided to write a series of posts.  Last week, I talked about alignment […]
June 30, 2016
Abbie S. Fink

Thank you for 23 great years

July 1 marks my 23rd anniversary with HMA Public Relations. And over the years, I have learned a few things. Technology may have changed how we […]
June 29, 2016
Alignment for Success

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company, Part 1 – Alignment

A colleague recommended this book by Katharine Halpin, it sounded interesting so I downloaded it. I didn’t realize that Katharine was here in Phoenix and provides coaching and consulting services to a wide variety of clients. It’s a quick and easy read, but chockful of great ideas to help leaders at all levels in an organization align goals and expectations to ensure success. So many ideas that I’m going to have a few posts so that this one doesn’t get too long. [Click below for more]
June 23, 2016

Do you need media coverage to validate your project?

I attended Disney’s Newsies at ASU Gammage over the weekend. The high-energy musical is based on the 1992 musical film Newsies, which was inspired by the real-life Newsboys Strike of 1899 in New York City. The strike was a youth-led campaign to force change in the way that Joseph Pulitzer and William Randolph Hearst's newspapers compensated their child labor force of newspaper hawkers. The strike lasted two weeks, resulting in decreased circulation for the “papes,” as Newsies called them. When the strike concluded, the Newsies had successfully negotiated a new compensation plan with the publishers. The storyline includes an up and coming reporter, seeing a chance to make her name in the news business, who successfully places a story about the strike only to be banned from further writing opportunities by all of the New York City papers. According to Mr. Pulitzer, “if it’s not in the paper, it doesn’t exist.” So by banning all news coverage, he believes that the strike will not exist. That has me thinking….is that true? Do we need media coverage to validate our work? [Click below for more]
June 21, 2016
Conference Planning

Content for Conferences

Over the years I’ve worked on conference planning committees helping to determine what the content would be for the professional development sessions and keynote presentations. A daunting task, for sure, to find the right mix of speakers that will be a good fit for your audience and whose speakers’ fees (if applicable) are within the conference budget. A few things I’ve learned along the way: [Click below for more...]