Information gathered from both in-house counsel and marketing teams at law firms suggest that savvy attorneys should build content strategies that intentionally focus on content that is aligned with your practice’s strategic priorities; enhance the consistency and quality of your content; and ensure that your content reaches its target audience.
It can be hard for content to stand out at a time when so much of it is flooding our computer screens, inboxes and mobile devices. Attorneys can definitely benefit by delivering information that readers find essential and will be compelled to share.
Vice President/General Manager
Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see.
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