Back in 1995 a client suggested that I study for the Public Relations Society of America’s Accredited in Public Relations (APR) exam.
I was quite hesitant as it involved a few months of weekly study sessions, more reading than I was used to and a commitment to be as prepared as possible for both the oral and written components of the test. I passed.
April is APR Month and this year marks the 50th Anniversary of the APR. Now more than ever, practitioners are taking necessary steps to ensure success in their careers – with more than 4,000 practitioners having earned their APR since its inception. Having your APR means thinking strategically and mastering the knowledge, skills and abilities to deliver strategic communications. It’s the only recognized gold standard for the public relations profession.
If you have any interest, PRSA offers a few webinars and on-demand videos that can help you through the process:
While it might not be for everyone -- in our industry it is a distinction – and one I am glad I can claim.