Photo credit: NOAH GRAHAM/NBAE/GETTY IMAGES http://www.nydailynews.com/sports/basketball/riley-curry-steals-show-warriors-nba-mvp-stephen-article-1.2228814
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Jenner

Photo credit: Vanity Fair

Yes, HMATime is chiming in on the Caitlyn Jenner reveal this week.

But, perhaps not in the way you think.

This post isn’t about her strategic timing of all communications – not the Sunday night episode of Keeping Up with the Kardashians that hinted at the reveal; not her #BreakTheInternet Vanity Fair cover; not the ESPN announcement that she will be honored in July with the Arthur Ashe Courage Award at the ESPYS.

This post is about something then-Bruce Jenner said to Diane Sawyer during their recently televised interview that has been on my mind all week.

It’s hard to hate someone if you know their story,” Jenner said, answering a question from Sawyer on if (then) he was scared of the public’s potentially vitriol response to the decision to transform.

(DISCLAIMER: Hitler/Bin Laden-types do not count in the above blanket statement)

As a writer who got into public relations to tell stories of people and brands, this was an “ah-ha” moment for me. This is what I seek to do – help others understand the stories behind brands and people every day. Going further, I don’t just want my audience to “not hate” something, I want them to embrace it – as so many have with Caitlyn Jenner.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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