If someone would have told her that when she organized a picket line in front of her elementary school in support of a sixth-grade graduation dance and then did her first television interview, that this would become her career, Abbie S. Fink would have laughed and said, “It’s just what I do.”
Who knew that when she wrote the newsletter for her high school youth group and organized fundraisers while in college, that those skills would be put to good use years later?
As a student at Arizona State University, Abbie was enrolled in business classes and was not a very happy camper. Her creativity and writing skills were not being tested. It wasn’t until one tearful conversation with her parents that the idea of a career in journalism/public relations became a reality.
Immediately upon transferring to the Walter Cronkite School of Journalism and Telecommunication, Abbie found her passion. Upon graduation she did an internship with The Pointe Hilton Resorts where she honed her writing and event-planning skills. For five seasons she served as the assistant director of public relations for the Fiesta Bowl, where she was responsible for public relations and promotions for the bowl's 60-event festival.
Since then she has owned and operated an independent marketing communications and event management firm and spent two years as an account executive with the EvansGroup. She has called HMA Public Relations her workplace since 1993.
She works with HMA’s clients on a wide variety of strategic marketing communications programs including media relations, special event management, community relations, issues management and marketing promotions. She provides these services to clients in both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
She is a member of the Public Relations Society of America’s Counselor’s Academy and has received awards from the PRSA, the Arizona Festivals and Events Association, International Association of Business Communicators and the City of Phoenix Mayor’s Commission on Disability Affairs for her work in media relations and special event management.
Active in the community, she is currently a member of the board of directors of the Boys and Girls Clubs of Greater Scottsdale and the Public Relations Society of America, Phoenix Chapter. She is a graduate of Scottsdale Leadership Class XVII and currently serves on the organization’s board of directors.
She is a past member of the board of directors for Florence Crittenton Services of Arizona and was a founding board member of the Arizona Festivals and Events Association where she served as its president for two years. She is the past chair of the Women in Business Council for the Tempe Chamber of Commerce. She was the recipient of the first-ever Valley Impact Award, presented by the Junior League of Phoenix, for her commitment and dedication to volunteer work in our community and was recently recognized as a finalist for the Golden Heart of Business Award, presented by AZ Woman magazine.
Abbie and her dog, Viva, reside in Scottsdale.