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Today's tip is dedicated to the House of Mouse: Turn on the Disney Channel before strategizing about your next marketing or publicity campaign.
Yes, the Disney Channel.
It remains the single best cross-promotional machine, bar none. I turned it on to watch the adorable Selena Gomez on Wizards of Waverly Place (don’t judge – the show is hilarious!) recently and found myself NOT fast-forwarding through the seven-minutes (!!!) of commercials, which included a behind-the-scenes tour of the next Disney TV movie; a music video from another Disney teen; information about new content on Disney.com; an interview with Miley Cyrus; and a quiz from Disney representatives in other nations about fruit of all things!
Phew – by the time I got through the seven minutes, I forgot about Wizards and set my DVR for the new Disney TV movie while jumping online to check out the new contests and games for kids on Disney.com. The next day, I emailed my friends with kids and even sent them some links for the Disney things I had learned to show off as well…all of the sudden, I was spreading the Disney word!
The House of Mouse does it again. How can we do the same for our next campaigns?