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Think about Tiger Woods. What images come to mind?

Is it that red Nike shirt flapping in the wind as he won yet another golf tournament?

All those commercials featuring his mug and high-end brands?

Probably not.

For me, when I think about Tiger, I think about silence – and then that contrite look on his face as he “apologized” for his off-the-course escapades while his mother and non-profit organization watched from the wings.

Because here is the thing – silence AIN’T always golden, no matter what that commercial in movie theatres says.

And Dale Carnegie agrees with me. In Carnegie’s most recent book, How to Win Friends and Influence People in the Digital Age, his team discusses the negative effects that both silence in a situation as well as too much talk (blabber) can have on a situation or relationship.

So today’s tip, inspired by both a great communicator – Carnegie – and an awful one – Woods – is simple: Silence ain’t always golden, and talk shouldn’t be cheap.

Say what you mean.

Mean what you say.

Think before you speak.

Think before deciding not to.

People can spot a fake from a mile away.


Oh, and consider media training before speaking publicly – somehow, Tiger missed that memo too.


Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. I agree: “Athletes 101” should include media training of some sort. Seems they misstep time and time again. And, social media training should be included, as well, which is probably better than individual leagues trying to restrict or mandate how their athletes use/participate in such.

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