One of the things we know for sure as public relations practitioners is that key messages are so important.  They are your go-to answers each and every time you are asked to do an interview, give a speech, write an opinion piece, etc.

Some of the best examples of sticking to your key messages?  Politicians.  Now, I’m not here to debate the merits of those talking points, this is not meant to be a political statement. What I am saying is politicians are quite savvy when it comes to presenting their talking points.  Oftentimes it doesn’t really matter what the questions are, they are going to tell you what they want you to hear.

As someone who trains clients on the importance of key messages and how to use them frequently, it is always fun for me to watch things like the presidential and vice presidential debates, as much for the showmanship of the event as it is to see how often they rely on their key messaging.

I may not always agree on the messaging, but I do applaud their consistent use of them.