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January 10, 2012
“What is…” Wednesday – What is Wander?
January 11, 2012

Knowing who you are…easier said than done, right?

What about your brand…easier or harder to define?

As we start our 5th year of blogging here on HMATime, we took this question up with all of the HMA team members. And – as a result, have a contest for you (keep reading for details at end)!

What is the HMATime blog all about?

What are its strengths?

How has it grown over time?

Who are its readers?

Who IS HMATime?

To help us define ourselves in 2012, we took a look at ourselves over time, based on our own writings…

HMATime in 2008
If we were to define our blog based on our first year’s writings, it would be safe to say that HMATime was more of a client newsletter with periodical announcements of professional development opportunities via Phoenix PRSA, Phoenix IABC and others.

HMATime Today
Today, we are a very different animal in the social media world – and that’s a good thing. We took a look at our top blogs of 2011, and ZERO of them had a thing to do with general client announcements. Instead, we find our most popular writings fall into one of four categories:

Once we took a look back, it was time to take a look forward – what is HMATime today?

Based on our most popular blogs – those Retweeted, Commented On, Google Plussed and Facebooked – we each were tasked with coming up with a new branding statement for HMATime.

Below are our suggested branding statements. Which one do you think best describes our blog?  Comment below with your selection and automatically be entered to win two tickets to the 2012 Waste Management Phoenix Open. You can vote until January 16.  Good Luck!

Definition One
The HMA blog serves as a platform for our team and occasionally others in the communications field to share their opinions and expertise on key news-of-the-day and other industry topics – whether it is “how-to-do-something-better,” what we think of a particular blunder or achievement or insight into the lives and interests of our team.

Definition Two
Multiple voices, one mission – public relations from our point of view.

Definition Three
HMATime is a communications blog that excels at sharing its unique knowledge of local and national media as well as its expertise in the evolving field of social media while creatively and humorously commenting on the everyday PR issues that surround us all and giving us a behind-the-scenes look at their own corporate culture.

Definition Four
An online hub for all things PR, marketing and social media. HMATime is a space for sharing news, opinions, industry insights, know-how and a place to learn something new every day (be it regarding what media do in their free time, how a celebrity SHOULD have handled that PR “oops” or what social media tools are currently sweeping the industry).

Definition Five
HMATime provides an innovative look into the world of a PR professional. Whether our readers are fellow colleagues or friends and family members not familiar with what our jobs entail, HMATime will continue showing people that there's a PR twist in every story. I hope in 2012 our readers will get a better understanding of each of our unique personalities, opinions and interests while learning that PR is more than just fancy events and TV cameras.

Definition Six
HMA Time is a public relations focused communications blog that concentrates on industry trends and issues while providing expert insight and possible solutions in an interesting and entertaining format.  HMATime provides its bloggers and readers a platform to openly discuss and share information regarding public relations and marketing communications in an uncensored, honest and supportive environment.

 

 

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

38 Comments

  1. Allison Buffington says:

    Here’s my vote . . .

    Definition Two
    Multiple voices, one mission – public relations from our point of view.

  2. Lindsey Mulinix says:

    Definition Two is my vote as well!

  3. Jen Parsons says:

    #4 is my favorite. It effectively describes the content and voice of your blog – it’s not overly wordy and gives me a rough idea of what I’m going to be reading.

  4. Craig Norgren says:

    Definition Two
    Multiple voices, one mission – public relations from our point of view.

    This is very clean, clear and concise. I like it.

  5. Erin Landry says:

    Definition 4 is my favorite. It flows and effectively explains your blog. Also, it gives me something that would actually make me want to read it.

  6. Beth Cochran says:

    I like definite #4. It’s to the point and fun.

  7. Beth Cochran says:

    Oops! Good ol’ auto correct. Meant to say “definition”!! Not definite.

  8. Definition 2!

    It’s simple and gets the point across.

  9. Blair Rogers says:

    My Vote is for definition number 5! it has good feel and flow! its easy to follow and gives the reader a more in depth look into a very broad field! I would definitely keep reading!

  10. PR is more than fancy events and TV cameras?! Definition #5 🙂

  11. Jerry Rider says:

    I’m voting for Definition #2 because it’s clean, concise, and descriptive. The content of the blog, tag cloud, and blogroll should give readers enough at-a-glance information to determine whether this blog is for them on their first visit. Just Sayin’.

  12. Gina Ducy says:

    Definition Three

  13. Brittany Alsop says:

    Definition 5. Gotta love those twists 😉

  14. LA Dolan says:

    Number 2 is my choice. It is specific yet allows for change and new ideas throughout the year.

  15. Justin Killinger says:

    I like Definition Three

    HMATime is a communications blog that excels at sharing its unique knowledge of local and national media as well as its expertise in the evolving field of social media while creatively and humorously commenting on the everyday PR issues that surround us all and giving us a behind-the-scenes look at their own corporate culture.

  16. Definition Two, for sure. Simple and to the point. The personality will come through in each post – no need to summarize it in detail.

  17. Robert Patnode says:

    I like #7 – Do I still get entered?

  18. Rod Smith says:

    My vote is #2. K.I.S.S. method.

    #3 may be the longest single sentence ever written. Oxygen, stat. (i.e. “finding the funny”)

  19. Not Stephanie says:

    #6 is clearly the best. #2 is great and catchy as a tagline, but not sure if it fits the definition of definition.

  20. William Prichard says:

    Definition #2 gets my vote. It is short and to the point.

  21. Alison Bailin says:

    In case anyone is wondering, the order of the top blogs of 2011 fell like this:

    Top 10 HMATime Blogs of 1011
    10. Media Monday – Carey Pena
    9. PR Pros Fave Things
    8. Goodbye ABIL
    7. Media Monday – Ed Baker
    6. Arnold’s PR Oops
    5. Rocky Mountain Emmys Nominees
    4. Sports Lock Outs Bad PR
    3. Media Monday – Fun Katy
    2. Top 10 Signs You Should NOT be in PR
    1. Media Monday – EVB Live

    2011 Honorable Mentions
    What is PR – My Mom’s Take
    Media Monday – Dave Pratt
    Why to Hire a PR Firm
    Know Your Shape
    10th Anniversary of 9/11
    Media Monday – Katarina Kovecivic
    College Colors Day at HMA
    Kendra Take on HMA so Far
    Rachel’s Take on HMA as Intern
    Getting Away from World Exclusive w/Social Media
    Netflix Oops
    Infographics
    B2B and Social Media
    Take Your Dog to Work Day
    Secret Reasons I Love Social Media
    Don’t Hate, Abbreviate w/Social Media

  22. Shana Schwarz says:

    I’m tempted to go with Definition Number 2, as I like the succinct definition the best, but I’m more drawn to Number 3.

  23. Becky Blaine says:

    Definition # 2 is my favorite. Clear and to the point

  24. I like #2. It’s simple, easy to convey, and a good vision to get around.

  25. Beth Amoroso says:

    Tough choice…4 with 2 a close runner-up!,

  26. Kate Craer says:

    I read this one and was most interested in returning to read more. Indicative of good branding? I guess so.

    Definition Four
    An online hub for all things PR, marketing and social media. HMATime is a space for sharing news, opinions, industry insights, know-how and a place to learn something new every day (be it regarding what media do in their free time, how a celebrity SHOULD have handled that PR “oops” or what social media tools are currently sweeping the industry).

  27. Doug Mummert says:

    I just saw that the average attention span is now around five seconds. My lucid periods may be shorter… It’s a guy thing! For that reason, although I like the premise of #4, I have to go with #2. Great blog either way!

  28. Ali Tate says:

    I vote for definition #4. Love reading the HMA Blog!

  29. Yasmeen Hassan says:

    I’m going with #2

  30. Connie Hansen says:

    #2 says it all!!!

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