Knowing who you are…easier said than done, right?
What about your brand…easier or harder to define?
As we start our 5th year of blogging here on HMATime, we took this question up with all of the HMA team members. And – as a result, have a contest for you (keep reading for details at end)!
What is the HMATime blog all about?
What are its strengths?
How has it grown over time?
Who are its readers?
Who IS HMATime?
To help us define ourselves in 2012, we took a look at ourselves over time, based on our own writings…
HMATime in 2008
If we were to define our blog based on our first year’s writings, it would be safe to say that HMATime was more of a client newsletter with periodical announcements of professional development opportunities via Phoenix PRSA, Phoenix IABC and others.
Today, we are a very different animal in the social media world – and that’s a good thing. We took a look at our top blogs of 2011, and ZERO of them had a thing to do with general client announcements. Instead, we find our most popular writings fall into one of four categories:
Once we took a look back, it was time to take a look forward – what is HMATime today?
Based on our most popular blogs – those Retweeted, Commented On, Google Plussed and Facebooked – we each were tasked with coming up with a new branding statement for HMATime.
Below are our suggested branding statements. Which one do you think best describes our blog? Comment below with your selection and automatically be entered to win two tickets to the 2012 Waste Management Phoenix Open. You can vote until January 16. Good Luck!
The HMA blog serves as a platform for our team and occasionally others in the communications field to share their opinions and expertise on key news-of-the-day and other industry topics – whether it is “how-to-do-something-better,” what we think of a particular blunder or achievement or insight into the lives and interests of our team.
Multiple voices, one mission – public relations from our point of view.
HMATime is a communications blog that excels at sharing its unique knowledge of local and national media as well as its expertise in the evolving field of social media while creatively and humorously commenting on the everyday PR issues that surround us all and giving us a behind-the-scenes look at their own corporate culture.
An online hub for all things PR, marketing and social media. HMATime is a space for sharing news, opinions, industry insights, know-how and a place to learn something new every day (be it regarding what media do in their free time, how a celebrity SHOULD have handled that PR “oops” or what social media tools are currently sweeping the industry).
HMATime provides an innovative look into the world of a PR professional. Whether our readers are fellow colleagues or friends and family members not familiar with what our jobs entail, HMATime will continue showing people that there's a PR twist in every story. I hope in 2012 our readers will get a better understanding of each of our unique personalities, opinions and interests while learning that PR is more than just fancy events and TV cameras.
HMA Time is a public relations focused communications blog that concentrates on industry trends and issues while providing expert insight and possible solutions in an interesting and entertaining format. HMATime provides its bloggers and readers a platform to openly discuss and share information regarding public relations and marketing communications in an uncensored, honest and supportive environment.