So, a few months back I did a book report on Brian Solis’ digital communications book Engage, which focused on how to be successful in the social media world by connecting with those who connect with you and building relationships with your own connection’s network friends. Basically, he calls on us to be “social media gold diggers.”
One problem – I tweeted and blogged all about the book, working to engage with Brian via Twitter and he didn’t once engage back. Basically, he committed one of his very own cardinal sins in the book!
That’s just the problem with some of the “celebrities” of the social media realm – they forget what made them so successful as communications practitioners in the first place…COMMUNICATING!!
Moving forward, I think that those who continue to engage will be those who continue to find success.
A great example of this?
Just last week, I saw a fun fact from celebrity blogger Perez Hilton and felt the need to tweet it out, thanking Perez for the tidbit and brightening my day. Within five minutes, Perez, who has more than 2.5 million followers on Twitter (compared to Solis’ 69,000), tweeted me back.
So, my tip for Tuesday – be more like Perez Hilton. Engage!