#MediaMonday – Tara Twietmeyer
August 1, 2011
“What Is…” Wednesday – What is GetGlue? Kendra’s Take
August 3, 2011
Show all

I make no apologies – I am an admitted reality television junkie.

So today, in honor of last night’s Bachelorette finale special and sneak peak of spinoff “Bachelor Pad,” today’s tip for Tuesday is dedicated to two bachelors who were/are in the running for Ashley’s heart.

I am talking about shy winemaker Ben and his Greek doppelgänger Constantine. For those of you who do not watch The Bachelor and Bachelorette franchises (shame on you!), Ben and Constantine made the final three in the current Bachelorette season.

They also became fast friends and realized the benefits of a little cross promotion.

You see, I simply had to check out Ben’s Sonoma winery, Evolve, online while watching him profess his love for Ashley last week. Imagine my surprise to see that the small business did 99.9% of its sales in the California area. In fact, every single venue that sold their wine is located in California – except one.

Constantine’s restaurant, Giorgio’s, which is across the country in Georgia, is the ONLY supplier of Ben’s wine outside of California.

See for yourself.

I am guessing that after both are officially eliminated on the show (because JP is the clear winner), they will be headlining food and wine shows nationwide. It’s really a natural fit – and brilliant marketing move.

My suggestion – take the promotion to the next level and name a special wine in honor of Ashley:

I have some suggestions …

  • The One that Got Away
  • Our Meal Ticket
  • Blushing Almost Bride
  • Ashley’s Loss, Our Gain
  • The Most Dramatic Rosé Ever (inside joke for fans)

Any other suggestions for a Bachelor-themed wine for our blossoming business partners?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

5 Comments

  1. Alison Bailin says:

    I would also like to add that I wrote this blog more than a week ago – noting JP as the eventual winner. So in addition to being able to spot great cross promotion, I am also able to spot true reality TV show love!

  2. Erica says:

    Fabulous detective work and name brainstorming. I can’t wait to see other names. I think a nice names about twins would be fabulous 🙂

  3. This is hilarious and so true! I sense a Josh Groban look-alike empire in the works.

  4. Laura Capello says:

    You are definitely a great detective and it proves my theory that these shows are all just a big PR plug for the contestants….but hopefully JP and Ashley will survive the next few months.

  5. Holly says:

    Great job Alison! You can always tell when a woman loves a man especially in the early stages. Great job!

Leave a Reply

Your email address will not be published. Required fields are marked *