#MediaMonday – Richard Ruelas
November 29, 2010
Euro-Twitter
December 1, 2010
Show all

Today’s tip comes from a guest blogger – our client and Arizona Bridge to Independent Living executive director Phil Pangrazio.

Take it away, Phil!

While the holidays bring a lot of joy, they also bring pressure to get more done in a shorter period of time. Additional errands, shopping and appointments challenge us all to become masters of time management.

After battling traffic and repeatedly circling the parking lot, moving farther and farther from your destination, it may be tempting to take that spot, you know the one, right in front marked “accessible.” “I’ll just be a minute, so it won’t matter much. It’s only for a minute, after all.” Has this ever crossed your mind? Have you ever chanced it? Just for a minute?

Consider this: aside from the risk of getting a hefty ticket for illegal use of these parking spaces, there’s an even more compelling reason to preserve these spots. Knowing the hassles holiday shopping brings for the average American, think about the millions of Americans with disabilities who shop along side them. Arizona has the largest population in the nation for adults with disabilities – 20 percent. And, the Americans with Disabilities Act (ADA) – which celebrated its 20th anniversary this year – has a set of guidelines for retailers to abide by; as a consumer it’s important to know and respect these guidelines, too. The following are highlights of these guidelines.

Accessibility

The ADA requires that stores owning and operating parking lots must provide accessible parking – spaces reserved for people with disabilities who display the appropriate license plate or mirror tag. Stores controlling the sidewalk outside their stores must also provide curb ramps if easily achievable.

Once parked, mobility in the store is essential. Many barriers to accessibility are often overlooked and could be as simple as merchandise displays that block an aisle or doorway. Barriers have the potential to trip a customer who is visually impaired or prevent a person using a wheelchair from maneuvering around objects and should be removed.

Elevators

Elevator etiquette is simple: escalators and stairs are for individuals without disabilities; elevators should be reserved for those requiring their use. According to “Elevators and the ADA,” a report prepared by John F. Mundt, Jr. of Sterling Elevator Consultants, LLC, if easily achievable, stores should install raised letters and Braille on the control panels and outside the doors for customers who are visually impaired. Additionally, placing a large, high-contrast sign indicating the floor number outside the elevator and opposite the elevator door helps orient people with limited vision. Lastly, the ADA also requires retailers to adjust door timers to allow adequate time to enter and exit the elevator. When elevators are not necessary, but stairs are present, ramps should be made available.

Amenities

While, according to the ADA, stores are to have accessible facilities such as drinking fountains, dressing rooms and restrooms when easily achievable, this does not ensure they will always be available to persons with disabilities. It’s important, for example, to forgo using the accessible dressing room simply because it allows a person without a disability more room to dress. Please show appropriate consideration and reserve these facilities for the people who need them.

Communication

Often communication needs to be considered when effectively communicating with a person with a disability. For instance, writing on a notepad in order to converse with a person who is hearing impaired or reading signage to a person who is visually impaired are both simple accommodations.

Other simple solutions to make shopping accessible for all consumers, according to The Americans with Disabilities Fact Sheet Series, produced by the Adaptive Environments Center, include:

  • Placing lightweight items on higher shelves and heavier items on lower shelves; aware and helpful sales clerks can also offer assistance in reaching items.
  • Providing temporary storage area for items selected by people who cannot use shopping carts, as it may be necessary for many of these individuals to make several trips to the check-out counter to complete their purchases.
  • Using color-coded pictorial maps showing what and where products are sold in the store and hanging a sign with a large question mark over customer service areas can be a benefit to people with cognitive disabilities.

The more accessible a store is, the easier shopping is for both individuals with disabilities and for their fellow shoppers. Awareness is key to accessible holiday shopping.

For more information on accessibility issues, please visit Arizona Bridge to Independent Living.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

3 Comments

  1. For some reason, each year US Weekly seems to catch a celebrity parking in an accessible spot – haven’t seen it yet this holiday season, but keeping my eyes peeled for the selfish, lazy star for 2010!

  2. Beth says:

    No one seems to follow the ‘rules’ for elevators anymore! Maybe they could teach these things to young children and they can, in turn, teach their parents!

  3. Sandra Fink says:

    Great tip HMA. It seems like people have forgotten what is appropriate. I have never been afraid to say to someone that they are parked in the WRONG place.

Leave a Reply

Your email address will not be published. Required fields are marked *