#MediaMonday – Michael Gossie
October 3, 2011
“What is…” Wednesday – What is Political Football? Scott’s Take
October 5, 2011

At HMA, we focus on several key areas to achieve success.

Chief amongst them is understanding the difference between a strategy and a tactic when developing a successful marketing communications plan. 

And we aren’t the only ones.

In fact, we saw a very similar post from the fabulousness that is Nancy Myrland in one of her regular “Myrland Marketing Moments,” great nuggets of wisdom on marketing communications and business in perfect social media morsels.

She summed it up nicely here: You know these are only tools we're using, right? Have you decided what you are building?

So today’s tip for Tuesday is focused squarely on taking time to be the architect of your business.

Take the time to understand that just because you have a “hammer” and “saw” (tactics) doesn’t mean those are the right tools for a specific building project (overall public relations plan) – you need to spend some time determining how and why to use what – and where (the strategy).

In the public relations world, we have myriad tools – or tactics – at our fingertips, from news releases to media advisories to social media outlets to proactive story pitching to bylined articles…and the list goes on.

But each of these tools must have a plan, a process, goals and a strategy in order to mean a thing.

And this doesn’t just go for communications folks.

Abbie here in our office has a fabulous little sister (who is about 10 inches taller than her) named Sandy. Sandy is a physical education teacher.

Just imagine if Sandy brought out footballs, baseball gloves, jogging shoes and free weights for all of her kids…then asked them to go swim laps.

Great tools – her kids simply can’t use them.

So, no matter what your profession, how do you choose the proper tools for your building?

What’s your strategy?

 

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

5 Comments

  1. So often we worry about the how and not about the why. No matter what business you are in, it is important to remember what you want to accomplish and then find the best tools (and people) to make that happen.

  2. Erica says:

    I am going to use this with my project managers (student leaders) for their next task in our ecology explorer units. This is a great starting point to build a foundation for success.

  3. Sergio_PL says:

    At first I am trying to master the tools. As soos I feel comfortable with them I start working on strategy plan. I can not work effectively if I am only supposed to use tools without knowing why I am using them.

  4. Sandra says:

    Thanks for including me in your blog. I am honored.

  5. Abbie and HMA friends:

    Thanks so much for including me in this post, as well as linking to my sites! You are so good to me. It’s easy to get wrapped up in the use of these tools because of their enormous power to connect, but even easier to forget to figure out what we want and need to do with them regarding advancing our businesses. Thanks for writing about this Abbie!

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