<a href="http://hmapr.com/wp-content/uploads/2011/11/pen-write1.jpg" target="_blank">The question has been asked a lot lately…what does it take to be a good public relations practitioner. I believe, and so do most of my colleagues, that it all starts with being a good writer. There will always be different channels to communicate our messages, but content is so important. It’s all about the writing.
Yes, there are lots of other things you need to know to be good at this job – what makes a good story, AP style, who’s who in the media, how to use social media to advance conversations. But when it gets right down to it, if you can’t put your thoughts in writing and have it make sense and move the reader to action, well, then…..