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Plan ahead – especially with your communications plan!

Long-term communications planning is a process that is often neglected. It is similar to the process of developing a solid long-term business plan for your organization, and in fact, the two plans should go hand-in-hand. Deciding the role of communications in your organization is the primary reason to draft a communications plan, but such a plan is critical for several reasons.

For more tips on creating your long-term communications plan, click here.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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