For public relations professionals, identifying newsworthy story ideas is one of the most challenging parts of our job. The ability to accurately judge the news value of a possible story can mean the difference between instant interest, and missed opportunities.
So what makes good news anyway? Generally, true news is considered to have one or several elements including: timeliness, proximity, conflict, impact and human interest.
For more information on sniffing out the best news on your beat, click here.