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This Tuesday tip is dedicated to getting a nose for news the media can use!

For public relations professionals, identifying newsworthy story ideas is one of the most challenging parts of our job. The ability to accurately judge the news value of a possible story can mean the difference between instant interest, and missed opportunities.

So what makes good news anyway? Generally, true news is considered to have one or several elements including: timeliness, proximity, conflict, impact and human interest.

For more information on sniffing out the best news on your beat, click here.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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