Never, never wing an interview, even if you’ve spent the past month practicing countless answers in the mirror, in rush hour traffic, and in front of Fido as your captive audience.
The first step in preparing for an interview is to develop three talking points that get your messages across in a succinct, understandable manner. Develop these three points with your public relations and marketing team, and write them out in advance. Make sure you use active verbs and colorful words to “paint a picture” that you want your company or campaign to be associated with. Also practice these talking points in a relaxed, conversational manner, so that you don’t sound over-rehearsed or wooden.
For more tips on how to shine in the media spotlight without getting burned, click here.