This Tuesday’s tip is for folks looking at working with or improving relations with a public relations firm – Communicate early and often!
Whatever guidelines you put in place for your consulting team, make regular meetings a priority. This will create a healthy dialogue with each member of the team, ensuring everyone involved – those on your end and those on the agency side – each share the same vision.
An added benefit of regular meetings is the agency is top-of-mind when you need to communicate something new. It becomes a habit to include them in the company goings-on.
For more tips on working with a public relations firm, click here.