I’ve been in the public relations business a long time. I’ve worked for a large hotel chain, a college bowl association and a couple agencies. And almost without fail, when I listen to my gut instinct on something, I am usually right.
You know what I’m talking about, that nagging feeling that comes over you when you’re wrestling with a decision. Or that back-and-forth discussion you have with yourself… should I or shouldn’t I, maybe -- maybe not?
When all that is occurring, that’s the gut instinct kicking in. Listen to it – in my experience, you’ll end up in a much better place if you do.