There are two kinds of people who watch the Super Bowl, those interested in the games and those interested in the ads. Team HMA has given our feedback on the ads already (which was a snooze fest), but this year, people are not talking about the ads as a whole, they are still talking about one ad that created a whole new world of controversy.
Coca-Cola had one ad this year that created more controversy than any other ad. The one-minute ad features children and adults from all walks of life, from across the country, singing "America the Beautiful" in six languages. As soon as the ad ran, the internet was buzzing. The hashtag #BoycottCoke started trending immediately and the comments, both positive and negative, followed.
In response to the backlash, Coca-Cola decided to air a 90-second ad, with the exact same message, during the Olympic opening ceremonies.
Personally, I like the fact that despite the major controversy surrounding Coca-Cola, they are sticking to their original message and continuing on with all planned advertising around their new message. All too often, when controversy strikes, companies back down and apologize, even if their message is important.
What do you think of Coke’s response to the internet’s reaction?