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digital-tool-imageEarlier this week, PR Daily posted this story on five great PR tools for anyone in our industry.

While I love the tools they mention, all available here, I wanted to share five of my own:

Your Eyes: If you see something, say something. Keep your eyes open for breaking news and trends and incorporate them into your story ideas and campaigns. Also, always seek out visuals for stories – both video and photos.

Yours Ears: Listen to what your clients need. Listen to how the media needs its information. Listen to ideas from your team.

Your Mouth: Silence may be golden, but talk ain’t cheap. Don’t be afraid to actually talk to a colleague, manager or even a member of the media with your good idea. People who can paint pictures with their words are at a distinct advantage in our email-heavy world.

Your Gut: Something sound too good to be true – be it from a member of the media, a client or colleague? If something doesn’t feel right, have the courage to say “no” to it.

Your Heart: Conversely, if something moves you – be it from a member of the media, a client or colleague – then never be afraid to do everything you can to help. The most successful PR peeps that I know are those who work together, who band together and who help others in whatever way they can.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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