Earlier this week, PR Daily posted this story on five great PR tools for anyone in our industry.
While I love the tools they mention, all available here, I wanted to share five of my own:
Your Eyes: If you see something, say something. Keep your eyes open for breaking news and trends and incorporate them into your story ideas and campaigns. Also, always seek out visuals for stories – both video and photos.
Yours Ears: Listen to what your clients need. Listen to how the media needs its information. Listen to ideas from your team.
Your Mouth: Silence may be golden, but talk ain’t cheap. Don’t be afraid to actually talk to a colleague, manager or even a member of the media with your good idea. People who can paint pictures with their words are at a distinct advantage in our email-heavy world.
Your Gut: Something sound too good to be true – be it from a member of the media, a client or colleague? If something doesn’t feel right, have the courage to say “no” to it.
Your Heart: Conversely, if something moves you – be it from a member of the media, a client or colleague – then never be afraid to do everything you can to help. The most successful PR peeps that I know are those who work together, who band together and who help others in whatever way they can.