October 31, 2017
public relations

Back to the Future?

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
October 30, 2017
Dan Spindle

#MediaMonday – Dan Spindle

I met ABC 15 morning and mid-day news anchor Dan Spindle a few weeks ago.  If you get up early enough, you can catch him anchoring ABC 15 Mornings from 4:30 - 7 a.m. and again at 11 a.m.   We both share a passion for Arizona sports and the civic pride that is evident in our state’s small towns.  He’s been nominated for Emmy awards and has been honored by the Associated Press for his anchoring.
October 27, 2017
Public Relations Services at HMA PR

Public Relations is not Advertising…or Marketing

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
October 26, 2017
customer service

Those Customer Service Skills Really Do Come in Handy

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
October 24, 2017
prsa

PRSA Phoenix Covers Fake News

As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston!
October 23, 2017
Deb Krol

#MediaMonday – Deb Krol

One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.  Today’s journalist is Debra Krol  Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream).  She is a photojournalist and an artisan.
October 20, 2017
Major Comeback

Is a Major Comeback on the Horizon for Facebook?

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
October 19, 2017
ASU PRSSA

ASU PRSSA: What I learned at National Conference

HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]
October 18, 2017
New York Times

The Times are Changin’

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]