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#MediaMonday – Pitching Television

 |  July 30, 2012

      Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do’s and don’ts of pitching the media. Unlike other media breakfasts, this event was hosted at night (AKA happy hour). The panelist included producers and reporters Nicole Crites, reporter/anchor for CBS 5, Yasmeen […]

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#MediaMonday – Scott Hanson

 |  July 23, 2012

Alison here in our office is counting the days until Friday – when she joins some of her favorite Valley media including Mike Jurecki, Ron Wolfley and Kent Sommers at Cardinals Camp. Like these trusty media vets, Alison will have her reporter’s hat on, covering all of the most fabulous things to do, see and eat in […]

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Olympiad: Just Another Day For PR Pros

Olympiad: Just Another Day For PR Pros

 |  July 19, 2012

With the Summer Olympics on the horizon, it reminded me about how the events of the games translate into what PR professionals do every day. Here’s a brief guide: Olympic Trials – capabilities presentations. Opening Ceremonies – the first client meeting. Parade of Nations – the thought that goes through your mind when you receive […]

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A Tip for Tuesday – Forget about the “tool” and figure out the strategy

A Tip for Tuesday – Forget about the “tool” and figure out the strategy

 |  July 17, 2012

  I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th.  Nothing has transformed our ability to communicate our messages like social media.  Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]

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#MediaMonday – Mike Lamp

 |  July 16, 2012

    Today’s #MediaMonday comes to us from Mike Lamp, morning host and news producer for Colorado Public Radio’s statewide news service, airing NPR and Colorado news from CPR’s studios in Denver. He moved to Colorado in 2000, from KNAU-FM, the NPR station in Flagstaff. He has to get up early.  I first met Mike […]

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A Tip for Tuesday – The 11 Laws of Likability

 |  July 10, 2012

You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]

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#MediaMonday – To Tell The Truth

 |  July 9, 2012

Today’s #MediaMonday has a game show theme.  The idea followed a random Google search of my own name. Do you remember the TV show “To Tell The Truth? Viagra Online ” It shouldn’t take Peggy Cass, Orson Bean or Kitty Carlisle to figure this one out. “Hi, my name is Scott Hanson.” “Hello, my name […]

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My “Top 10” Favorite Books

 |  July 5, 2012

I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10.  Not one to […]

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