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With Channel 12 now broadcasting from a “Today Show”-like setting at Van Buren and Second streets in downtown Phoenix, I (Scott) wonder if people will visit the area just to get an outside view of a live newscast in action.

It’s not really a tourist attraction, but for those who have never been around it or seen it, there is definitely some intrigue. In fact, our own Brittany has a report on it here.

Checking out the remote-controlled cameras that appear to move on their own and the weather forecasters standing in front of a green screen are usually among the highlights. Witnessing sports anchors dashing into their seats just seconds before going on the air is another treat. Yet another spectacle is anchors obsessed with ongoing make-up application and mirror-checking during the newscast.

One thing a public news set does is eliminates the opportunity for anchors to wear shorts with their suit coats and neck ties during the sweltering summer months – often toastier on the sets due to the hot, bright lights. Out of sight, out of mind. Who knew?

Phoenix joins some other markets across the country that have such settings, including Memphis, Tenn. (WREG-TV CBS); Raleigh, N.C. (WTDV-TV ABC); Columbia, S.C. (WOLO-TV ABC) and Chicago (WLS-TV ABC), to name a few.

It’s good for downtown Phoenix. If it does become a must-see location, could Fox-10’s Washington and Fifth Avenue location be next to install a big window?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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